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The Winning Ingredients For Successful Web Copywriting

The Winning Ingredients For Successful Web Copywriting

For a content writer, web copywriting is like cooking for a great chef. A chef has the skills and knowledge to handle the ingredients, bring them to life and create a perfectly balanced recipe. The recipe for Web copywriting requires a combination of careful...
Responsible marketing: Why and how?

Responsible marketing: Why and how?

Responsible marketing is a sound, sustainable alternative to traditional marketing, one that should be considered by any business that is questioning its role in society. Is my organization making a positive impact on society? Does my product or service encourage...
Customer Experience: The Marketing Tool You Should Never Neglect

Customer Experience: The Marketing Tool You Should Never Neglect

You go into a store. The lights are dim and it’s hard to see. You look around for someone to help you find what you need but no one is there. None of the sections are clearly marked and the space is cluttered. Will you brave the storm and complete your purchase or...
The 5 rules of making your business visible and memorable

The 5 rules of making your business visible and memorable

In an extremely competitive world, making your business visible and memorable can be difficult. However, there are 5 rules that you should make a point of following in order to start on the right foot. 1. Have A (Great) Brand I keep repeating it over and over but the...