Outsourcing corporate communications to expand organizational reach
Outsourcing corporate communications not only reduces your workload but also contributes to the long-term success of your organization. Let's explore the benefits of entrusting tasks to an outside consultant or firm, as well as some examples of tasks and projects that...
Managing generational diversity in the workplace
Note: This post contains generalizations for illustrative purposes that should under no circumstances be interpreted as applicable to all members of a given generation. How do you ensure good communication in a team that comprises three to four different generations...
Our fave contents to consume this summer
Summer is the time when we consume content on topics that matter to us. We love taking in the sun with a captivating book 📖 or an inspiring podcast 🎧 ! We decided to share our list of favorites 💗 💗 so that you can also be touched and inspired by stories from here and...
Storytelling: Five companies that lead by example
Can you identify organizations that use storytelling to share their essence and their identity? There are more than you think! Some brands share profiles of their team members on their website, and others create articles and podcasts highlighting personalities who...
Improving user experience through online chat
The proper use of online chat software is essential to maximize the customer experience you aspire to provide on your website and contribute to your overall communication strategy. On one hand, an online chat functionality creates a positive impact on the...
Reducing Digital Pollution in the Workplace
Although traditionally considered a more eco-friendly alternative to paper, digital technologies can be a major source of pollution. "If the Internet was a country, it would be ranked third in the world for its electricity consumption, after China and the United...
The Winning Ingredients For Successful Web Copywriting
For a content writer, web copywriting is like cooking for a great chef. A chef has the skills and knowledge to handle the ingredients, bring them to life and create a perfectly balanced recipe. The recipe for Web copywriting requires a combination of careful...
Responsible marketing: Why and how?
Responsible marketing is a sound, sustainable alternative to traditional marketing, one that should be considered by any business that is questioning its role in society. Is my organization making a positive impact on society? Does my product or service encourage...
When the Communication Strategy Becomes the Roadmap
You’re sitting in the passenger seat of a car. Your colleague is sitting next to you in the driver’s seat, taking the both of you down a winding road and relying on you to navigate. You have no map, no phone, and the last time you took this trip was years ago. You...
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