The Newsletter: Enemy or Best Friend?
Many small business owners have a love-hate relationship with their newsletter. On one end, they understand its value but on the other, they don't like having to put in the work to make it happen. In any case, here are 7 good reasons why your newsletter should become...
Your Brand: Much More Than Your Logo
We all have a brand. All of us, including solopreneurs and professionals, whether we want it or not. Visual identity is an important part of branding but your brand is much more than your logo. "Your brand is what other people say about you when you're not in the...
Keep A Blog To Attract More Of Your Ideal Clients
Starting a blog – and maintaining it - can seem dauting to many. But the fact is that to keep a blog will help you attract more of your ideal clients and reach your target audience. There are different reasons for this and different ways to fill the gap if you feel...
How To Create Snazzy Web Content To Amp Up Your ROI
Every week, I meet entrepreneurs struggling to come up with content for their website. They don’t know what message to communicate nor how to structure the information. Here is what to consider to create snazzy web content to amp up your ROI. Content That Is...
What’s the point of telling my story?!
Every week, people ask me "what the hell is storytelling?! ". To which I usually reply that it's the idea of showcasing the people behind their organization for promotional purposes. But what I realized is that what they are actually asking me is "what's the point of...
Top 3 Reasons to Work with a Professional Graphic Designer
By Tania Fréchette, graphic designer You might have considered crafting your own business card or Facebook ad at some point. But here's a question you should seriously consider: do you really have the skills and knowledge to create something that will look...
A Story of Food
Many community gardens can be found in Ottawa, where I spend most of my time. To the contrary of other cities, here, community gardening is a relatively new concept. Last year, the Community Gardening Network celebrated its 20th anniversary. With experience working...
What is storytelling and why should you care?
"We're seeing this expansion of what non-fiction can be in storytelling, I think they're more thrilling than a lot of fiction films." These are not our words but the ones of Laura Poitras, an Oscar-winning American documentary film director and producer. So if you...
