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The Newsletter: Enemy or Best Friend?
The newsletter: enemy or best friend? Many small business owners have a love-hate relationship with their newsletter. On one end, they understand its value but on the other, they don't like having to put in the work to make it happen. In any case, here are 7 good...

Your Brand: Much More Than Your Logo
Your Brand: Much More Than Your Logo We all have a brand. All of us, including solopreneurs and professionals, whether we want it or not. Visual identity is an important part of branding but your brand is much more than your logo. "Your brand is what other people say...

Keep A Blog To Attract More Of Your Ideal Clients
Keep A Blog To Attract More Of Your Ideal Clients Starting a blog – and maintaining it - can seem dauting to many. But the fact is that to keep a blog will help you attract more of your ideal clients and reach your target audience. There are different reasons for this...

How To Create Snazzy Web Content To Amp Up Your ROI
How To Create Snazzy Web Content To Amp Up Your ROI Every week, I meet entrepreneurs struggling to come up with content for their website. They don’t know what message to communicate nor how to structure the information. Here is what to consider to create snazzy web...