The 5 rules of making your business visible and memorable
In an extremely competitive world, making your business visible and memorable can be difficult. However, there are 5 rules that you should make a point of following in order to start on the right foot. 1. Have A (Great) Brand I keep repeating it over and over but the...
Storytelling For Social Media
Beyond Instagram stories (that aren't actual stories!), influencers and Facebook ads, social media is a great solution to share stories. First, it's a great way to generate "organic" engagement (vs paid). In a day and age where we need to pay more and more for...
SEO – A 3-Letter Word To Improve Website Performance
What the hell is S.E.O. you ask? Search. Engine. Optimization or SEO, a 3-letter word that improves website performance. It all comes down to how well your website ranks on search engines like Google without the use of paid tools. What the hell is S.E.O.? SEO is about...
The Newsletter: Friend or Foe?
Many small business owners have a love-hate relationship with their newsletter. On one end, they understand its value but on the other, they don't like having to put in the work to make it happen. In any case, here are 7 good...
A Brand Is More Than A Logo
We all have a brand. A personal brand that is. All of us, including solopreneurs and professionals, whether we want it or not. Visual identity is an important part of branding but a brand is much more than a logo. "Your brand is what other people say about you when...
5 Good Reasons To Have A Blog
Starting a blog – and maintaining it - can seem dauting to many. But the fact is that to keep a blog will help you attract more of your ideal clients and reach your target audience. Here are five good reasons to have a blog and different ways to fill the gap if you...
Amp Up Your Website ROI with Snazzy Content
Many entrepreneurs struggle to come up with snazzy content to amp up their website ROI. They don’t know what message to communicate nor how to structure the information. Here are a few things to consider to create engaging quality content for website ROI. Content That...
Why tell my story – what’s the point?!
Every week, people ask me "what the hell is storytelling?! ". To which I usually reply that it's the idea of showcasing the people behind their organization for promotional purposes. But what I realized is that what they are actually asking me is "why should I tell my...
Three Reasons to Work with a Professional Graphic Designer
By Tania Fréchette, graphic designer You might have considered crafting your own business card or Facebook ad at some point. But here's a question you should seriously consider: do you really have the skills and knowledge to create something that will look...
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