A Brand Is More Than A Logo
We all have a brand. A personal brand that is. All of us, including solopreneurs and professionals, whether we want it or not. Visual identity is an important part of branding but a brand is much more than a logo. "Your brand is what other people say about you when...
5 Good Reasons To Have A Blog
Starting a blog – and maintaining it - can seem dauting to many. But the fact is that to keep a blog will help you attract more of your ideal clients and reach your target audience. Here are five good reasons to have a blog and different ways to fill the gap if you...
Amp Up Your Website ROI with Snazzy Content
Many entrepreneurs struggle to come up with snazzy content to amp up their website ROI. They don’t know what message to communicate nor how to structure the information. Here are a few things to consider to create engaging quality content for website ROI. Content That...
Why tell my story – what’s the point?!
Every week, people ask me "what the hell is storytelling?! ". To which I usually reply that it's the idea of showcasing the people behind their organization for promotional purposes. But what I realized is that what they are actually asking me is "why should I tell my...
Three Reasons to Work with a Professional Graphic Designer
By Tania Fréchette, graphic designer You might have considered crafting your own business card or Facebook ad at some point. But here's a question you should seriously consider: do you really have the skills and knowledge to create something that will look...
What is storytelling and why should you care?
"We're seeing this expansion of what non-fiction can be in storytelling, I think they're more thrilling than a lot of fiction films." These are not our words but the ones of Laura Poitras, an Oscar-winning American documentary film director and producer. So if you...
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