Grapevine Marketing – What Wise Men and Women Say
Have you ever heard the saying ‘word travels fast’? If you have, then you must know how true it is. The Greek myths, for example, originated thousands of years before they were ever written down and yet are still beloved today. There is no more powerful method of...
How Social Responsibility Can Influence Consumer Relations For The Better
Your business needs to operate like the sea anemone. You see, the sea anemone understands that it needs another organism, the clownfish, to survive. It offers the clownfish protection from predators because its tentacles are toxic to every other fish. Meanwhile, the...
Customer Experience: The Marketing Tool You Should Never Neglect
You go into a store. The lights are dim and it’s hard to see. You look around for someone to help you find what you need but no one is there. None of the sections are clearly marked and the space is cluttered. Will you brave the storm and complete your purchase or...
A Brand Is More Than A Logo
We all have a brand. A personal brand that is. All of us, including solopreneurs and professionals, whether we want it or not. Visual identity is an important part of branding but a brand is much more than a logo. “Your brand is what other people say about you...
