Understanding ESG and sustainable development certifications
At the grocery store, it’s easy to identify certified products, with seals such as organic, fair trade, Aliments du Québec, Ocean Wise, etc. Some may even influence your purchases! Certifications can also be found outside the agri-food sector, particularly in...
Storytelling: Five companies that lead by example
Can you identify organizations that use storytelling to share their essence and their identity? There are more than you think! Some brands share profiles of their team members on their website, and others create articles and podcasts highlighting personalities who...
Reducing Digital Pollution in the Workplace
Although traditionally considered a more eco-friendly alternative to paper, digital technologies can be a major source of pollution. “If the Internet was a country, it would be ranked third in the world for its electricity consumption, after China and the United...
Responsible marketing: Why and how?
Responsible marketing is a sound, sustainable alternative to traditional marketing, one that should be considered by any business that is questioning its role in society. Is my organization making a positive impact on society? Does my product or service encourage...
