{"id":239351,"date":"2022-08-26T18:25:08","date_gmt":"2022-08-26T18:25:08","guid":{"rendered":"https:\/\/thestorytelleragency.ca\/danou-charette-case-study\/"},"modified":"2025-05-02T19:39:12","modified_gmt":"2025-05-02T19:39:12","slug":"strategie-storytelling","status":"publish","type":"page","link":"https:\/\/thestorytelleragency.ca\/fr\/projets\/strategie-storytelling\/","title":{"rendered":"\u00c9tude de cas: Une strat\u00e9gie ancr\u00e9e dans le storytelling"},"content":{"rendered":"

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\u00c9tude de cas<\/strong><\/h2>\n

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Danou Charette est un \u00e9b\u00e9niste \u00e9coresponsable bas\u00e9 \u00e0 Gatineau qui travaille le bois d’arbres malades ou morts afin de cr\u00e9er des meubles uniques qui sont vendus sur son site web<\/a> ou par l’entremise de commandes sur mesure.<\/p>\n

Danou a d’abord fait appel \u00e0 notre expertise en storytelling en 2019. The Storyteller est ensuite devenu le principal conseiller et fournisseur de services communicationnels de Danou, offrant des services de marketing de contenu, de marketing num\u00e9rique, d’accompagnement et de design graphique ancr\u00e9s dans une strat\u00e9gie de storytelling.<\/p>\n

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Pr\u00e9sentation<\/strong><\/h3>\n

Lorsque nous avons commenc\u00e9 \u00e0 travailler ensemble, Danou Charette \u00e9tait en affaires depuis peu, recherchant de l’aide pour raconter son histoire de fa\u00e7on plus efficace et inspirante afin de mieux \u00ab\u00a0connecter\u00a0\u00bb avec les visiteuses et visiteurs de son site web.\u00a0<\/p>\n

Cette premi\u00e8re exp\u00e9rience l’a amen\u00e9 \u00e0 contracter nos services sur une base annuelle, reconnaissant que les conseils et le soutien de sp\u00e9cialistes de la communication lui seraient b\u00e9n\u00e9fiques. Nous travaillons d\u00e9sormais main dans la main afin d’accro\u00eetre la notori\u00e9t\u00e9 de sa marque, ainsi que sa port\u00e9e et ses ventes.<\/p>\n

[\/et_pb_cta][et_pb_image src=\u00a0\u00bbhttps:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2022\/08\/danou_bilingual-copywriter-marketing.jpg\u00a0\u00bb title_text=\u00a0\u00bbdanou_bilingual copywriter marketing\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||4px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Mandat<\/strong><\/h3>\n

En tant qu’artisan cr\u00e9atif, Danou d\u00e9borde de nouvelles id\u00e9es. Notre r\u00f4le consiste \u00e0 les prioriser, \u00e0 y mettre de l’ordre,\u00a0 ainsi qu’\u00e0 les concr\u00e9tiser sous forme d’actions pr\u00e9cises.\u00a0<\/p>\n

Depuis notre premier mandat en storytelling, nous travaillons de fa\u00e7on collaborative avec Danou, \u00e9tablissant des objectifs annuels et trimestriels, et d\u00e9veloppant des strat\u00e9gies pour mieux r\u00e9pondre \u00e0 ces objectifs.\u00a0<\/p>\n

Au fil du temps, nous avons revu les contenus de son site web, sugg\u00e9r\u00e9 des moyens d’en am\u00e9liorer la navigation et le r\u00e9f\u00e9rencement, lanc\u00e9 une infolettre, et cr\u00e9\u00e9 des automatisations. Nous avons renforc\u00e9 sa pr\u00e9sence sur les m\u00e9dias sociaux et avons am\u00e9lior\u00e9 le design et l’arborescence de sa toute nouvelle boutique en ligne gr\u00e2ce \u00e0 notre partenariat avec la sp\u00e9cialiste web Jen Feeny<\/a>. Nous avons aussi \u00e9labor\u00e9 une s\u00e9rie d’outils visant \u00e0 g\u00e9n\u00e9rer davantage de leads<\/em> et de conversaions et \u00e0 renforcer l’ensemble de l’exp\u00e9rience-client.<\/p>\n

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Retomb\u00e9es<\/strong><\/h3>\n

Lorsque nous travaillons avec Danou, nous cherchons toujours \u00e0 simplifier les processus autant que possible de sorte \u00e0 r\u00e9duire sa charge, sachant qu’\u00e0 titre d’artisan et d’entrepreneur, il n’y a pas de temps \u00e0 perdre.\u00a0<\/p>\n

Nos suivis r\u00e9guliers nous permettent d’offrir des conseils pratiques et tangibles qui peuvent rapidement \u00eatre mis en oeuvre.<\/p>\n

Et bien que les solutions que nous offrons cherchent \u00e0 g\u00e9n\u00e9rer plus d’impact sans ajouter \u00e0 la charge de travail, notre vision holistique fait en sorte que nous tentons toujours d’identifier quelle serait la prochaine \u00e9tape logique en fonction des vis\u00e9es du propri\u00e9taire et des tendances actuelles du march\u00e9.\u00a0\u00a0<\/p>\n

Au bout du compte, notre travail a g\u00e9n\u00e9r\u00e9 des \u00e9conomies de temp<\/strong>s, des processus plus efficients, un message mieux assimil\u00e9, une hausse du taux d’engagement sur les m\u00e9dias sociaux, et m\u00eame une augmentation des ventes de l’ordre de 200 %<\/strong> d\u00e8s notre premi\u00e8re ann\u00e9e de collaboration!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/thestorytelleragency.ca\/fr\/developpement-durable-en-entreprise\u00a0\u00bb button_text=\u00a0\u00bbLire notre portrait sur Danou\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb12px|12px|12px|12px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_button][et_pb_image src=\u00a0\u00bbhttps:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2022\/08\/danou_french-copywriting.jpg\u00a0\u00bb title_text=\u00a0\u00bbdanou_french copywriting\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_cta button_text=\u00a0\u00bbCliquez ici\u00a0\u00bb _builder_version=\u00a0\u00bb4.18.0″ header_font=\u00a0\u00bbPacifico||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_font_size=\u00a0\u00bb60px\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb3px|||||\u00a0\u00bb header_text_align_tablet=\u00a0\u00bbcenter\u00a0\u00bb header_text_align_phone=\u00a0\u00bbcenter\u00a0\u00bb header_text_align_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb60px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Notre grain de sel<\/strong><\/h3>\n

Faire partie du quotidien de nos clients et collaborer \u00e0 toutes les \u00e9tapes du d\u00e9veloppement de leur entreprise nous permet de g\u00e9n\u00e9rer les meilleurs rendements. Nous pouvons les conseillers en temps r\u00e9el sans qu’ils aient \u00e0 le demander, anticipons leurs besoins avant m\u00eame qu’ils les formulent dans leur t\u00eate et pouvons m\u00eame apporter des am\u00e9liorations au fur et \u00e0 mesure, de fa\u00e7on tr\u00e8s fluide comparativement \u00e0 une approche par projet.<\/p>\n

\u00c9videmment, travailler avec des client.e.s qui partagent les m\u00eames valeurs est tr\u00e8s utile, et rend l’exp\u00e9rience plus agr\u00e9able pour toustes. Nous pouvons nous mettre dans les souliers de nos client.e.s avec plus d’aisance et ainsi mieux repr\u00e9senter leurs int\u00e9r\u00eats.<\/p>\n

[\/et_pb_cta][et_pb_testimonial author=\u00a0\u00bbDanou Charette\u00a0\u00bb job_title=\u00a0\u00bb\u00c9b\u00e9niste \u00e9coresponsable\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2022\/05\/Logo_test.jpg\u00a0\u00bb quote_icon_color=\u00a0\u00bb#27ba90″ admin_label=\u00a0\u00bbTestimonial\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#efefef\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#27ba90″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Ce n’est pas toujours facile de trouver les bons mots pour partager notre raison d’\u00eatre et raconter notre histoire mais The Storyteller le fait tr\u00e8s bien. J’appr\u00e9cie beaucoup leur fa\u00e7on de faire les choses et je suis tr\u00e8s heureux de travailler avec eux. Merci encore!<\/span><\/p>\n

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\u00c9tude de casDanou Charette est un \u00e9b\u00e9niste \u00e9coresponsable bas\u00e9 \u00e0 Gatineau qui travaille le bois d’arbres malades ou morts afin de cr\u00e9er des meubles uniques qui sont vendus sur son site web ou par l’entremise de commandes sur mesure. Danou a d’abord fait appel \u00e0 notre expertise en storytelling en 2019. The Storyteller est ensuite […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":239339,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-239351","page","type-page","status-publish","hentry"],"yoast_head":"\n\u00c9tude de cas: Une strat\u00e9gie ancr\u00e9e dans le storytelling - The Storyteller<\/title>\n<meta name=\"description\" content=\"\u00c9TUDE DE CAS: Danou Charette \u00e9b\u00e9niste, \u00e9coresponsable et notre strat\u00e9gie de communication ancr\u00e9e dans le storytelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestorytelleragency.ca\/fr\/projets\/strategie-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas: Une strat\u00e9gie ancr\u00e9e dans le storytelling - 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