{"id":239366,"date":"2022-08-26T18:51:40","date_gmt":"2022-08-26T18:51:40","guid":{"rendered":"https:\/\/thestorytelleragency.ca\/breakfast-club-case-study\/"},"modified":"2025-02-26T16:30:10","modified_gmt":"2025-02-26T16:30:10","slug":"club-des-petits-dejeuners","status":"publish","type":"page","link":"https:\/\/thestorytelleragency.ca\/fr\/projets\/club-des-petits-dejeuners\/","title":{"rendered":"\u00c9tude de cas Club des petits d\u00e9jeuners"},"content":{"rendered":"

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\u00c9tude de cas<\/strong><\/h2>\n

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Le Club des petits d\u00e9jeuners est un organisme national dont la principale mission est de faire en sorte que tous les enfants puissent aller \u00e0 l’\u00e9cole le ventre plein afin d’atteindre leur plein potentiel.<\/p>\n

Depuis 2019, The Storyteller collabore avec le d\u00e9partement des communications du Club des petits d\u00e9jeuners<\/a>, contribuant une vari\u00e9t\u00e9 de services de storytelling et de r\u00e9daction en fran\u00e7ais et en anglais destin\u00e9s aux outils de communication traditionnels et num\u00e9riques.<\/p>\n

Poursuivez votre lecture pour consulter notre \u00e9tude de cas sur le Club des petits d\u00e9jeuners.<\/p>\n

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Pr\u00e9sentation<\/strong><\/h3>\n

Le Club des petits d\u00e9jeuners a r\u00e9comment c\u00e9l\u00e9br\u00e9 son 25e anniversaire. Si \u00e0 l’origine l’organisme desservait surtout les \u00e9coles et enfants du Qu\u00e9bec, il peut d\u00e9sormais compter sur une pr\u00e9sence \u00e0 travers le Canada. Bien que l’organisation puisse compter sur sa propre \u00e9quipe de professionnels de la communication, les besoins sont colossaux. Le Club a ainsi fait appel \u00e0 l’expertise de The Storyteller \u00e0 diff\u00e9rentes occasions, non seulement en raison de ses comp\u00e9tences r\u00e9dactionnelles mais aussi de sa compr\u00e9hension des subtilit\u00e9s culturelles qui caract\u00e9risent le Canada et de son service bilingue.\u00a0<\/p>\n

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Mandat<\/strong><\/h3>\n

En guise de premi\u00e8re collaboration, le Club des petits d\u00e9jeuners souhaitait humaniser sa ‘marque’ et permettre aux gens de mieux conna\u00eetre l’\u00e9quipe de gestion. Ceci a donn\u00e9 lieu \u00e0 un robuste processus dans le cadre duquel nous avons interview\u00e9 l’ensemble des dirigeant.e.s et avons couch\u00e9 sur papier leurs histoires individuelles.\u00a0<\/p>\n

Petite anecdote au passage, notre rencontre avec le fondateur du Club, Daniel Germain, fut particuli\u00e8rement m\u00e9morable. Si nous croyions d\u00e9j\u00e0 en la pertinence de l’organisation, l’\u00e9nergie et la vision contagieuse de monsieur Germain ont fait en sorte que nous sommes d\u00e9sormais des partisan.e.s \u00e0 vie.\u00a0<\/p>\n

Depuis lors, nous avons travaill\u00e9 sur plusieurs projets en lien avec le rapport annuel, le blogue et le site web, contribuant nos comp\u00e9tences analytiques, r\u00e9dactionnelles et sociales, notre passion pour la s\u00e9curit\u00e9 alimentaire et notre biais en faveur de solutions ax\u00e9es sur l’humain.<\/p>\n

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R\u00e9sultats<\/strong><\/h3>\n

La s\u00e9curit\u00e9 alimentaire \u00e9tant un sujet d’int\u00e9r\u00eat pour nous, la cr\u00e9ation de contenu se fait de fa\u00e7on tr\u00e8s naturelle. Lorsque le sujet est ma\u00eetris\u00e9 et que la m\u00e9thode est efficace, le client n’a pas \u00e0 s’inqui\u00e9ter de trouver les mots justes et de devoir passer par plusieurs rondes de r\u00e9visions.\u00a0<\/p>\n

Le fait que tous nos contenus soient offerts en fran\u00e7ais et en anglais est aussi une source de soulagement pour l’organisation, qui n’a pas \u00e0 se pr\u00e9occuper de devoir faire affaire avec plusieurs fournisseurs de services.<\/p>\n

Au bout du compte, notre travail effectu\u00e9 pour le Club des petits d\u00e9jeuners permet \u00e0 l’\u00e9quipe de se concentrer sur ses t\u00e2ches quotidiennes et d’all\u00e9ger la charge des gestionnaires qui n’ont pas toujours le temps de se d\u00e9dier \u00e0 des t\u00e2ches importantes mais parfois jug\u00e9es plus mondaines comme la r\u00e9daction de leur biographie ou la pr\u00e9paration d’une allocution.<\/p>\n

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Notre grain de sel<\/strong><\/h3>\n

Mandater une ressource externe peut vous \u00e9viter bien des soucis et constitue une avenue pertinente m\u00eame lorsque vous avez d\u00e9j\u00e0 des ressources internes d\u00e9di\u00e9es aux communications et au marketing. Vous pouvez ainsi b\u00e9n\u00e9ficier d’une perspective nouvelle <\/strong>et non biais\u00e9e, d’expertises sp\u00e9cifiques<\/strong>, et de gains de temps<\/strong> pour permettre \u00e0 vos \u00e9quipes de se concentrer l\u00e0 o\u00f9 il le faut, que le mandat soit sp\u00e9cifique \u00e0 un projet ou en continu.<\/p>\n

[\/et_pb_cta][et_pb_testimonial author=\u00a0\u00bbGabrielle de Tonnancour\u00a0\u00bb job_title=\u00a0\u00bbCommunications, marketing et r\u00e9seaux sociaux\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2022\/08\/BCC_LOGO-cropped.jpg\u00a0\u00bb quote_icon_color=\u00a0\u00bb#27ba90″ admin_label=\u00a0\u00bbTestimonial\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#efefef\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#27ba90″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

C’est absolument un plaisir de travailler avec The Storyteller. <\/span><\/p>\n

Genevieve<\/span> est \u00e0 l’\u00e9coute du client, comprend rapidement le mandat qui lui est confi\u00e9 et offre \u00e0 chaque occasion un produit de qualit\u00e9. Malgr\u00e9 les diff\u00e9rents enjeux ou emb\u00fbches qui peuvent survenir, elle demeure professionnelle, efficace et est en mesure de s’ajuster.<\/span> <\/span><\/p>\n

J’ai eu la chance de travailler avec The Storyteller \u00e0 plusieurs reprises pour diff\u00e9rents projets, et je n’h\u00e9siterais pas \u00e0 les r\u00e9engager pour un prochain projet!<\/span><\/p>\n

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\u00c9tude de casLe Club des petits d\u00e9jeuners est un organisme national dont la principale mission est de faire en sorte que tous les enfants puissent aller \u00e0 l’\u00e9cole le ventre plein afin d’atteindre leur plein potentiel. Depuis 2019, The Storyteller collabore avec le d\u00e9partement des communications du Club des petits d\u00e9jeuners, contribuant une vari\u00e9t\u00e9 de […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":239339,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-239366","page","type-page","status-publish","hentry"],"yoast_head":"\n\u00c9tude de cas Club des petits d\u00e9jeuners - The Storyteller<\/title>\n<meta name=\"description\" content=\"The Storyteller offre des services de communication au Club des petits d\u00e9jeuners depuis 2019. 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