{"id":255961,"date":"2023-10-18T09:19:01","date_gmt":"2023-10-18T09:19:01","guid":{"rendered":"https:\/\/thestorytelleragency.ca\/danou-charette-enraciner-le-developpement-durable-au-coeur-de-son-entreprise\/"},"modified":"2025-08-07T19:15:49","modified_gmt":"2025-08-07T19:15:49","slug":"developpement-durable-en-entreprise","status":"publish","type":"page","link":"https:\/\/thestorytelleragency.ca\/fr\/portraits\/developpement-durable-en-entreprise\/","title":{"rendered":"Portrait: Enraciner le d\u00e9veloppement durable dans son entreprise"},"content":{"rendered":"

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Enraciner le d\u00e9veloppement durable dans son entreprise<\/strong><\/h1>\n

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The Storyteller vous propose une s\u00e9rie de portraits de client.e.s et de collaborateurs.trices soulignant leur vision et leur engagement envers une th\u00e9matique qui les touche de pr\u00e8s.<\/em><\/strong><\/p>\n


<\/em>Dans cette \u00e9dition:<\/span> Entretien avec Danou Charette, artiste et \u00e9b\u00e9niste, qui nous parle du r\u00f4le du d\u00e9veloppement durable dans son entreprise.<\/em><\/strong><\/p>\n

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Grand amoureux des arbres et de la for\u00eat, Danou Charette est un \u00e9b\u00e9niste \u00e9coresponsable de la r\u00e9gion de l\u2019Outaouais. Depuis 2017, il met en valeur notre patrimoine forestier en donnant une deuxi\u00e8me vie \u00e0 du bois d\u00e9j\u00e0 coup\u00e9 ou \u00e0 des arbres tomb\u00e9s au gr\u00e9 des vents. Il voit dans ce bois un potentiel de revalorisation, qu\u2019il soit mort, malade, d\u00e9cat\u00e9goris\u00e9 ou d\u2019une essence moins pris\u00e9e.<\/p>\n

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Revoir notre connexion \u00e0 l\u2019objet<\/span><\/strong><\/h3>\n

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Inspir\u00e9 par son p\u00e8re et son grand-p\u00e8re maternel, tous deux travailleurs du bois, Danou Charette a toujours eu une connexion avec la for\u00eat. Son amour pour le bois l\u2019a amen\u00e9 \u00e0 r\u00e9fl\u00e9chir \u00e0 sa fa\u00e7on de consommer cette mati\u00e8re premi\u00e8re<\/strong>. C\u2019est en voyant la quantit\u00e9 astronomique de meubles et de mati\u00e8re premi\u00e8re qui se retrouvent en bordure de route ou dans les d\u00e9potoirs que Danou a eu l\u2019id\u00e9e de r\u00e9utiliser et de revaloriser le bois en cr\u00e9ant des meubles uniques.\u00a0<\/p>\n

Selon lui, l\u2019industrie du meuble a beaucoup chang\u00e9 au fil du temps et adopte une approche semblable \u00e0 celle de l\u2019industrie de la mode o\u00f9 de nouvelles collections sont propos\u00e9es chaque saison. Nous n\u2019avons qu\u2019\u00e0 penser aux tendances en d\u00e9coration qui deviennent vite d\u00e9mod\u00e9es et poussent les gens \u00e0 consommer davantage.<\/p>\n

Au-del\u00e0 d\u2019offrir un produit durable et de qualit\u00e9, par ses cr\u00e9ations, Danou a voulu mettre en valeur la symbolique d\u2019artefact familial<\/strong>: \u00ab J\u2019ai voulu cr\u00e9er une connexion, une \u00e9motion avec l\u2019objet comme s\u2019il faisait partie de la famille! \u00bb, mentionne-t-il.<\/p>\n

De l\u00e0 est venue l\u2019id\u00e9e du certificat d’authenticit\u00e9 et de la promesse \u00e9cologique remis lors de l\u2019achat de chaque cr\u00e9ation et offrant de l\u2019information pour faciliter la restauration ou la r\u00e9paration du meuble par son propri\u00e9taire et un \u00e9nonc\u00e9 l\u2019invitant \u00e0 s\u2019engager \u00e0 ne pas jeter le meuble. Le meuble devient ainsi un produit qui perdure et qui se transmet de propri\u00e9taire \u00e0 propri\u00e9taire, et de g\u00e9n\u00e9ration en g\u00e9n\u00e9ration<\/p>\n

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Les d\u00e9fis d\u2019un mod\u00e8le d\u2019affaires durable<\/strong><\/h3>\n

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Placer le d\u00e9veloppement durable au c\u0153ur m\u00eame de la structure de son entreprise demande de la d\u00e9termination.<\/p>\n

Selon Danou, le monde des affaires est malheureusement encore ancr\u00e9 dans une structure \u00e9conomique traditionnelle, tourn\u00e9e vers le profit et la production industrielle<\/p>\n

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\u00ab\u00a0Mon bois prend en moyenne une ann\u00e9e \u00e0 s\u00e9cher. On m\u2019a d\u00e9j\u00e0 demand\u00e9 pourquoi je ne trouvais pas des solutions pour acc\u00e9l\u00e9rer le processus de s\u00e9chage. Pourquoi aller plus vite? Je respecte le cycle naturel des choses, \u00e7a m\u2019\u00e9vite une consommation d\u2019\u00e9nergie inutile!\u00a0\u00bb<\/b><\/p>\n

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Il se d\u00e9sole du manque d\u2019ouverture et de soutien pour les entrepreneur.e.s d\u00e9sirant opter pour un mod\u00e8le d\u2019entreprise diff\u00e9rent, durable et \u00e9cologique de certains milieux. Pour Danou, un monde des affaires id\u00e9al offrirait une diversit\u00e9 de visions et de perspectives entrepreneuriales.<\/p>\n

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Continuer \u00e0 croire en ses id\u00e9es<\/strong><\/h3>\n

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Avoir le sentiment de naviguer \u00e0 contre-courant peut sembler d\u00e9courageant. Danou Charette conseille fortement \u00e0 tout.e entrepreneur.e de suivre ses convictions, de constamment r\u00e9fl\u00e9chir et se rem\u00e9morer les valeurs profondes de son projet.<\/p>\n

Il conseille \u00e9galement de consulter diff\u00e9rents types de personnes<\/strong>, d\u2019aller au-del\u00e0 des personnes qui pensent comme nous. Discuter avec des gens qui s\u2019opposent \u00e0 nos id\u00e9es nous replonge dans un processus sain de r\u00e9flexion.<\/p>\n

De plus, aller chercher du soutien est tr\u00e8s b\u00e9n\u00e9fique. Pour Danou, le Carrefour jeunesse emploi de l\u2019Outaouais<\/a> a \u00e9t\u00e9 d\u2019un grand appui lors du d\u00e9marrage de son entreprise.<\/p>\n

Danou Charette a d\u00e9cid\u00e9 de mettre ses valeurs au c\u0153ur de son projet entrepreneurial<\/strong>. En fabriquant des meubles et des oeuvres d\u2019art \u00e9coresponsables, il souhaite changer les choses tout en sensibilisant \u00e0 un mode de consommation plus respectueux de la for\u00eat. Il travaille aussi pr\u00e9sentement \u00e0 un projet qui pourrait \u00e9ventuellement permettre la vente de bois revaloris\u00e9 aux particuliers<\/p>\n

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Collaborer avec The Storyteller<\/strong><\/h3>\n

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Sur quels types de mandat avez-vous collabor\u00e9 avec The Storyteller au fil du temps?<\/strong><\/h4>\n

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J\u2019ai d\u2019abord demand\u00e9 \u00e0 The Storyteller de mettre sur papier mon histoire pour mon site Web. Par la suite, j\u2019ai vite r\u00e9alis\u00e9 que j\u2019avais besoin de support pour m\u2019accompagner dans mes communications et mon marketing. Depuis, The Storyteller m\u2019appuie sur diff\u00e9rents projets<\/a> comme la gestion de mon infolettre mensuelle, les fiches descriptives de mes produits, mes articles de blogue, les relations publiques, etc.<\/p>\n

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Quelles caract\u00e9ristiques ou qualit\u00e9s appr\u00e9ciez-vous le plus chez The Storyteller?<\/strong><\/h4>\n

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J\u2019appr\u00e9cie leur capacit\u00e9 \u00e0 comprendre ma propre personne! Lors de la mise sur papier de mon histoire, The Storyteller a su \u00e9crire des choses que je n\u2019avais m\u00eame pas dites, mais qui \u00e9taient r\u00e9elles! J\u2019aime la connexion, la simplicit\u00e9 et la fluidit\u00e9 de notre collaboration.<\/p>\n

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Quels sont les impacts positifs g\u00e9n\u00e9r\u00e9s par votre collaboration avec The Storyteller?<\/strong><\/h4>\n

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D\u2019un point de vue personnel, The Storyteller m\u2019a donn\u00e9 de la confiance. Je suis une personne qui a tendance \u00e0 ralentir, mais The Storyteller m\u2019aide \u00e0 foncer!<\/p>\n

J\u2019appr\u00e9cie \u00e9galement quand les gens me font part de leur appr\u00e9ciation de mon infolettre. \u00c7a me montre l\u2019importance de faire parler de mon entreprise de fa\u00e7on humaine!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Un grand merci \u00e0 Danou Charette d\u2019avoir partag\u00e9 avec nous son quotidien et sa vision des affaires. Pour en apprendre davantage sur sa mission ou pour d\u00e9couvrir ses cr\u00e9ations, visitez son<\/strong><\/em> site Web<\/em><\/strong><\/a> ou suivez-le sur <\/em><\/strong>Facebook<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb\/fr\/portraits\/\u00a0\u00bb button_text=\u00a0\u00bbNos autres portraits\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ custom_padding=\u00a0\u00bb8px|17px|8px|17px|true|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bb||padding: 13px 7px 9px !important;||margin-left: 0;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Enraciner le d\u00e9veloppement durable dans son entrepriseThe Storyteller vous propose une s\u00e9rie de portraits de client.e.s et de collaborateurs.trices soulignant leur vision et leur engagement envers une th\u00e9matique qui les touche de pr\u00e8s. Dans cette \u00e9dition: Entretien avec Danou Charette, artiste et \u00e9b\u00e9niste, qui nous parle du r\u00f4le du d\u00e9veloppement durable dans son entreprise.Grand amoureux […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":255651,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-255961","page","type-page","status-publish","hentry"],"yoast_head":"\nPortrait: Enraciner le d\u00e9veloppement durable dans son entreprise - The Storyteller<\/title>\n<meta name=\"description\" content=\"Entretien avec Danou Charette, \u00e9b\u00e9niste \u00e9coresponsable, sur comment int\u00e9grer le d\u00e9veloppement durable \u00e0 son entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestorytelleragency.ca\/fr\/portraits\/developpement-durable-en-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portrait: Enraciner le d\u00e9veloppement durable dans son entreprise - 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