{"id":987583385,"date":"2025-01-18T20:37:14","date_gmt":"2025-01-18T20:37:14","guid":{"rendered":"https:\/\/thestorytelleragency.ca\/?page_id=987583385"},"modified":"2026-02-18T00:34:36","modified_gmt":"2026-02-18T00:34:36","slug":"redaction-strategique","status":"publish","type":"page","link":"https:\/\/thestorytelleragency.ca\/fr\/projets\/redaction-strategique\/","title":{"rendered":"\u00c9tude de cas: R\u00e9daction strat\u00e9gique"},"content":{"rendered":"

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\u00c9tude de cas<\/strong><\/h2>\n

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Le Coll\u00e8ge La Cit\u00e9 est une institution d\u2019enseignement postsecondaire francophone fond\u00e9e il y a plus de 25 ans et situ\u00e9e \u00e0 Ottawa, avec des bureaux ailleurs en province, notamment \u00e0 Toronto. Il s\u2019agit du plus grand coll\u00e8ge d\u2019arts appliqu\u00e9s et de technologie de langue fran\u00e7aise en Ontario, offrant quelques 180 programmes et accueillant plus de 6 000 \u00e9l\u00e8ves.<\/p>\n

The Storyteller collabore avec La Cit\u00e9 depuis 2021<\/a>\u00a0dans une relation \u00e9volutive qui nous a permis de devenir un partenaire de confiance pour plusieurs secteurs du coll\u00e8ge. Notre accompagnement couvre plusieurs volets communicationnels, du service-conseil \u00e0 la r\u00e9daction strat\u00e9gique, en passant par la formation et le design graphique<\/strong>.<\/p>\n

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Pr\u00e9sentation<\/strong><\/h3>\n

Le Coll\u00e8ge La Cit\u00e9 est un acteur majeur dans le domaine de l\u2019\u00e9ducation, \u00e9tant la seule institution d\u2019enseignement postsecondaire 100 % francophone de la r\u00e9gion ottavienne. Le coll\u00e8ge accueille des \u00e9tudiantes et \u00e9tudiants francophones issus \u00e0 la fois de la grande r\u00e9gion d\u2019Ottawa et de l\u2019Est ontarien mais aussi de partout ailleurs en province, ainsi que de nombreuses personnes issues du syst\u00e8me d\u2019\u00e9ducation qu\u00e9b\u00e9cois, notamment de l\u2019Outaouais et de la grande r\u00e9gion de Montr\u00e9al, ainsi que de nombreux pays francophones.<\/p>\n

Le secteur Philanthropie \u00b7 Dipl\u00f4m\u00e9s de La Cit\u00e9 a approch\u00e9 The Storyteller en 2021 dans le but de recentrer ses activit\u00e9s philanthropiques et susciter un sentiment d’appartenance au coll\u00e8ge<\/strong> au sein de sa communaut\u00e9 de dipl\u00f4m\u00e9\u00b7es et de donateur\u00b7rices suite \u00e0 une restructuration interne et \u00e0 la pand\u00e9mie de COVID-19. Cette approche ax\u00e9e sur le renforcement des liens internes correspond parfaitement \u00e0 notre philosophie de transformation communicationnelle \u00ab\u00a0de l’int\u00e9rieur vers l’ext\u00e9rieur\u00a0\u00bb<\/strong>.<\/p>\n

[\/et_pb_cta][et_pb_image src=\u00a0\u00bbhttps:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2025\/02\/LaCite.png\u00a0\u00bb alt=\u00a0\u00bbMarie-Josee Lalande aux Prix du premier ministre nov2024″ title_text=\u00a0\u00bbLaCite\u00a0\u00bb align_tablet=\u00a0\u00bb\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb50%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||3px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

\u00c9volution de la collaboration<\/strong><\/h3>\n


Phase 1: Valorisation des histoires inspirantes<\/strong><\/p>\n

The Storyteller fut d’abord mandat\u00e9 pour r\u00e9aliser des entrevues et des portraits de dipl\u00f4m\u00e9\u00b7es et de donateur\u00b7rices pour le blogue Idd\u00e9o de La Cit\u00e9<\/a>. L’objectif: faire d\u00e9couvrir des personnes inspirantes de la communaut\u00e9 tout en moussant le bras philanthropique du coll\u00e8ge. \u00c0 ce jour, une trentaine de profils ont \u00e9t\u00e9 cr\u00e9\u00e9s et la campagne est devenue un volet-phare<\/strong> de la strat\u00e9gie communicationnelle du secteur.<\/p>\n

Phase 2: Optimisation de l’exp\u00e9rience-utilisateur<\/strong><\/p>\n

Le secteur s’est ensuite tourn\u00e9 vers nous pour repenser l’arborescence et le contenu de son site web<\/a>, difficile \u00e0 naviguer et n’offrant pas l’ensemble de l’information recherch\u00e9e. Apr\u00e8s plusieurs discussions et analyses, une nouvelle structure fut propos\u00e9e, accompagn\u00e9e de suggestions pour am\u00e9liorer la fonctionnalit\u00e9, l’exp\u00e9rience de navigation ainsi que le r\u00e9f\u00e9rencement.<\/p>\n

Une trousse destin\u00e9e aux donateur\u00b7rices et partenaires<\/strong> fut \u00e9galement \u00e9labor\u00e9e pour offrir \u00e0 l’\u00e9quipe un outil de sollicitation efficace et augmenter les dons vers\u00e9s au Coll\u00e8ge.<\/p>\n

Phase 3: Reconnaissance de l’excellence<\/strong><\/p>\n

En 2025, The Storyteller a pr\u00e9par\u00e9 une candidature gagnante<\/strong> pour le Prix du premier ministre pour l’engagement b\u00e9n\u00e9vole, remis par le gouvernement de l’Ontario, au nom de Xavier Brassard-B\u00e9dard, dipl\u00f4m\u00e9 exceptionnel du Coll\u00e8ge et PDG de TFO. Cette reconnaissance t\u00e9moigne de notre capacit\u00e9 \u00e0 raconter des histoires corporatives authentiques qui r\u00e9sonnent aupr\u00e8s de publics exigeants.<\/p>\n

Phase 4: Extension \u00e0 d’autres secteurs<\/strong><\/p>\n

La qualit\u00e9 de notre accompagnement a men\u00e9 La Cit\u00e9 des affaires<\/a> \u00e0 nous confier des mandats de plus en plus strat\u00e9giques, notamment pour son programme Connexions Francophones destin\u00e9 aux nouveaux arrivants. Nous avons cr\u00e9\u00e9 divers outils de communication<\/strong> pour ce public cible ainsi que pour les organisations partenaires du programme, tout en continuant d’offrir un appui en traduction de contenus communicationnels et documents corporatifs.<\/p>\n

Notre expertise reconnue nous a d’ailleurs valu d’\u00eatre ajout\u00e9 en 2025 \u00e0 la liste officielle des formateur\u00b7rices autoris\u00e9\u00b7es du coll\u00e8ge<\/strong>.<\/p>\n

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Notre approche partenariale<\/strong><\/h3>\n

Travailler avec un m\u00eame client sur une p\u00e9riode de plusieurs ann\u00e9es nous permet de devenir de v\u00e9ritables partenaires strat\u00e9giques<\/strong> plut\u00f4t que de simples fournisseurs de services. Nous apprenons \u00e0 conna\u00eetre la culture organisationnelle, les valeurs et les enjeux sp\u00e9cifiques de nos client\u00b7es, ce qui nous rend plus efficaces dans nos interventions et nous permet m\u00eame d’anticiper leurs besoins<\/strong>.<\/p>\n

Cette relation de confiance qui s’instaure avec le temps cr\u00e9e une dynamique gagnante pour toutes les parties<\/strong>. L’\u00e9tendue de nos services \u2014 du conseil strat\u00e9gique \u00e0 la r\u00e9daction, de la formation \u00e0 l’accompagnement \u2014 nous permet de r\u00e9pondre \u00e0 une diversit\u00e9 de demandes tout en maintenant une coh\u00e9rence dans l’ensemble des communications<\/strong>.<\/p>\n

Le cas de La Cit\u00e9 illustre parfaitement notre conviction qu’une communication externe authentique et efficace ne peut se construire que sur des fondations internes solides<\/strong>: des valeurs claires, une culture d’appartenance forte et des histoires v\u00e9ritablement inspirantes \u00e0 raconter.<\/p>\n

[\/et_pb_cta][et_pb_testimonial author=\u00a0\u00bbPascale Montminy\u00a0\u00bb company_name=\u00a0\u00bbDirectrice des communications et des relations publiques, La Cit\u00e9\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2025\/01\/Logo-La-Cite.png\u00a0\u00bb quote_icon_color=\u00a0\u00bb#27ba90″ admin_label=\u00a0\u00bbTestimonial\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#efefef\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#27ba90″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]J’ai enfin pu prendre le temps de lire le texte avec attention. J’ai beaucoup aim\u00e9! Tr\u00e8s tr\u00e8s bien \u00e9crit, clair et simple \u00e0 la fois. Exactement ce qu’on recherche!<\/span>[\/et_pb_testimonial][et_pb_testimonial author=\u00a0\u00bbAnnie Sarrasin\u00a0\u00bb company_name=\u00a0\u00bbPhilanthropie \u00b7 Dipl\u00f4m\u00e9s\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2025\/01\/Logo-La-Cite.png\u00a0\u00bb quote_icon_color=\u00a0\u00bb#27ba90″ admin_label=\u00a0\u00bbTestimonial\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#efefef\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#27ba90″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]J’adore le portrait ! J’avais h\u00e2te de lire une histoire d’un donateur externe et je trouve que \u00e7a dit exactement ce que \u00e7a a \u00e0 dire !<\/span>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb2px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb38.6px\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|-3px|auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bb\/fr\/nous-joindre\/\u00a0\u00bb button_text=\u00a0\u00bbDiscutons de VOTRE projet\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb12px|12px|12px|12px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c9tude de casLe Coll\u00e8ge La Cit\u00e9 est une institution d\u2019enseignement postsecondaire francophone fond\u00e9e il y a plus de 25 ans et situ\u00e9e \u00e0 Ottawa, avec des bureaux ailleurs en province, notamment \u00e0 Toronto. Il s\u2019agit du plus grand coll\u00e8ge d\u2019arts appliqu\u00e9s et de technologie de langue fran\u00e7aise en Ontario, offrant quelques 180 programmes et accueillant […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":239339,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.17.4\" _module_preset=\"default\" custom_padding=\"7px||11px|||\" global_colors_info=\"{}\"][et_pb_row admin_label=\"Row\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text module_class=\"bold-highlight\" _builder_version=\"4.23.1\" text_font_size=\"32px\" text_letter_spacing=\"1px\" text_line_height=\"1.8em\" header_2_text_align=\"center\" header_2_font_size=\"30px\" header_2_line_height=\"1.3em\" positioning=\"relative\" horizontal_offset=\"1px\" text_orientation=\"center\" header_2_font_tablet=\"\" header_2_font_phone=\"\" header_2_font_last_edited=\"on|phone\" global_colors_info=\"{}\"]

\u00c9tude de cas<\/strong><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" make_equal=\"on\" custom_padding_last_edited=\"on|tablet\" admin_label=\"row\" _builder_version=\"4.17.4\" background_size=\"contain\" width_tablet=\"100%\" width_phone=\"\" width_last_edited=\"on|desktop\" max_width_tablet=\"100%\" max_width_phone=\"\" max_width_last_edited=\"on|desktop\" custom_margin=\"||3%||false|false\" custom_margin_tablet=\"5%|||\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||||false|false\" custom_padding_tablet=\"|7%||7%|false|true\" custom_padding_phone=\"\" make_fullwidth=\"on\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" disabled_on=\"off|off|off\" _builder_version=\"4.17.4\" background_image=\"https:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2022\/08\/smartmockups_l5oi44km.jpg\" custom_css_after=\" position: absolute;|| content: %22%22;|| display: block;|| width: auto;|| visibility: visible;|| height: auto;|| top: 0;|| left: 0;|| right: 0;|| bottom: 0;|| transition: 0.3s;|| opacity: 0.4;|| background-color: #000;|| z-index: 1;\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][et_pb_column type=\"1_2\" module_class=\"jane_light_background\" _builder_version=\"4.16\" background_color=\"#f4f3ee\" background_enable_image=\"off\" custom_padding=\"3%|3%|3%|3%|false|false\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_cta title=\"Synapcity\" button_url=\"https:\/\/www.thestorytelleragency.ca\/contact\" admin_label=\"Title Paragraph & CTA Button\" _builder_version=\"4.17.4\" header_level=\"h3\" header_font=\"Pacifico||||||||\" header_font_size=\"50px\" header_line_height=\"1.4em\" body_text_align=\"justify\" body_font_size=\"16px\" body_line_height=\"1.8em\" background_color=\"rgba(255,255,255,0.88)\" button_alignment=\"left\" text_orientation=\"left\" background_layout=\"light\" custom_margin=\"|||-28%|false|false\" custom_margin_tablet=\"|||0%|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"16%|11%|16%|11%|true|true\" custom_padding_tablet=\"12%|8%|12%|8%|true|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" header_text_align_tablet=\"center\" header_text_align_phone=\"\" header_text_align_last_edited=\"on|tablet\" body_text_align_tablet=\"center\" body_text_align_phone=\"\" body_text_align_last_edited=\"on|tablet\" button_alignment_tablet=\"center\" button_alignment_phone=\"\" button_alignment_last_edited=\"on|tablet\" custom_css_promo_button=\"position: relative;||padding: 8px 27px !important;\" button_border_radius_hover=\"0px\" global_colors_info=\"{}\" button_text_size__hover_enabled=\"off\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_text_color__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_border_width__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_border_color__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_border_radius__hover_enabled=\"on\" button_border_radius__hover=\"0px\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_letter_spacing__hover_enabled=\"off\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_bg_color__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"]

Synapcity est un organisme \u00e0 but non lucratif d'Ottawa avec lequel travaille The Storyteller depuis 2018.\u00a0 Synapcity<\/a> cherche \u00e0 rallier les citoyen.ne.s et les institutions afin de leur fournir des outils pour faire d'Ottawa une ville plus agr\u00e9able, plus diversifi\u00e9e et plus prosp\u00e8re pour toutes et tous.\u00a0<\/p>\r\n

Au fil du temps, The Storyteller a soutenu l'organisation de diverses fa\u00e7ons, soit par la facilitation d'activit\u00e9s d'engagement du public, le d\u00e9veloppement de campagnes de communication et l'\u00e9laboration et la gestion de divers outils de communication.<\/p>\r\n

Poursuivez la lecture pour d\u00e9couvrir notre \u00e9tude de cas sur Synapcity.<\/p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2022\/08\/smartmockups_l6ntha41-1.jpg\" title_text=\"smartmockups_l6ntha41\" disabled_on=\"off|off|on\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_cta button_text=\"Cliquez ici\" _builder_version=\"4.23.1\" header_font=\"Pacifico||||||||\" header_text_align=\"center\" header_font_size=\"60px\" background_enable_color=\"off\" background_layout=\"light\" custom_margin=\"||||false|false\" custom_padding=\"3px|||||\" header_text_align_tablet=\"center\" header_text_align_phone=\"center\" header_text_align_last_edited=\"on|tablet\" header_font_size_tablet=\"\" header_font_size_phone=\"60px\" header_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]

Pr\u00e9sentation<\/strong><\/h3>\r\n

Au cours de sa douzaine d'ann\u00e9es d'existence, Synapcity a fait face \u00e0 diff\u00e9rents d\u00e9fis mais a toujours su en ressortir plus fort. L'histoire a su d\u00e9montrer que Synapcity est ici pour rester et offre une grande valeur ajout\u00e9e \u00e0 Ottawa et ses diverses parties prenantes, r\u00e9pondant \u00e0 un besoin r\u00e9el et offrant des services de qualit\u00e9. \u00c0 ce jour, l'organisme continue de b\u00e9n\u00e9ficier d'un appui remarquable et d'une grande loyaut\u00e9 et appr\u00e9ciation de la part d'une communaut\u00e9 form\u00e9e notamment d'ancien.ne.s participant.e.s \u00e0 ses programmes et de partenaires communautaires, publics et corporatifs.<\/p>\r\n

Synapcity s'est rapidement rendu compte que ces relations constituent son plus grand atout et qu'il est essentiel de maintenir une ligne de communication ouverte et r\u00e9guli\u00e8re, peu importe les circonstances.<\/p>\r\n

Apr\u00e8s avoir eu l'occasion de se familiariser avec The Storyteller dans le cadre d'un mandat initial de facilitation de son programme signature - le Civics Boot Camp -<\/em> et d'une vari\u00e9t\u00e9 d'activit\u00e9s d'engagement du public par l'entremise de partenariats avec d'autres organisations ottaviennes, Synapcity s'est \u00e9ventuellement tourn\u00e9 vers nous pour le soutenir en mati\u00e8re de communications et marketing.<\/p>[\/et_pb_cta][et_pb_image src=\"https:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2022\/08\/synapcity_copywriting.jpg\" title_text=\"synapcity_copywriting\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" custom_padding=\"||6px|||\" global_colors_info=\"{}\"]

Mandat<\/strong><\/h3>\r\n

En tant que fournisseur de services ax\u00e9 sur les valeurs, The Storyteller fut d\u2019abord mandat\u00e9 afin de d\u00e9velopper une campagne de promotion pour un nouveau programme qui verrait le jour au d\u00e9but 2020. Depuis, The Storyteller agit \u00e0 tire de conseiller de l\u2019organisation, g\u00e8re ses communications et a r\u00e9cemment eu l\u2019occasion de d\u00e9velopper son tout nouveau site web en collaboration avec la conceptrice web Jen Feeny<\/a>.<\/span><\/p>\r\n

Le site web \u00e9tait d\u00e9suet depuis un certain temps. \u00c0 l'origine, le site avait \u00e9t\u00e9 notamment construit dans le but de servir \u00e0 partager de l'information en temps r\u00e9el, et son haut degr\u00e9 de personnalisation rendait sa mise \u00e0 jour de plus en plus difficile pour les employ\u00e9.e.s. Le site web contenait d'importantes quantit\u00e9s de contenu non pertinent, de liens bris\u00e9s et de pages cach\u00e9es, ne lui permettant plus d'atteindre son objectif d'informer les publics de Synapcity.<\/p>\r\n

Synapcity nous a fait confiance avec un projet cl\u00e9 en main comprenant la strat\u00e9gie, la coordination, le design, la mise en page et la structure, et l'ensemble du contenu (r\u00e9daction et s\u00e9lection des images).<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"]

Retomb\u00e9es<\/strong><\/h3>\r\n

Prenant en consid\u00e9ration la capacit\u00e9 de l'\u00e9quipe en place et leurs m\u00e9thodes de travail, de m\u00eame que la nature \u00e9volutive de l'organisation, The Storyteller a favoris\u00e9 une approche r\u00e9aliste faisant appel aux meilleures pratiques de l'industrie de sorte \u00e0 ce que le site web soit un outil pratique et utile d\u00e8s son lancement.\u00a0<\/p>\r\n

Apr\u00e8s avoir clarifi\u00e9 les principales audiences du site, effectu\u00e9 une analyse comparative et \u00e9valu\u00e9 les habitudes num\u00e9riques des utilisateur.trice.s vis\u00e9.e.s, The Storyteller a cr\u00e9\u00e9 un site Wordpress adapt\u00e9, simple et ax\u00e9 sur l'exp\u00e9rience-utilisateur. Le site peut \u00eatre mis \u00e0 jour par le client tr\u00e8s ais\u00e9ment gr\u00e2ce \u00e0 nos instructions vid\u00e9os et \u00e0 un CMS facile d'utilisation. Les besoins \u00e0 court et moyen termes du client ont \u00e9t\u00e9 adress\u00e9s gr\u00e2ce \u00e0 un format adaptable au fil du temps et au recours \u00e0 des modules pertinents.\u00a0<\/p>\r\n

Le client a pr\u00e9alablement obtenu un plan de travail pr\u00e9cisant les \u00e9ch\u00e9anciers, fut invit\u00e9 tout au long du projet \u00e0 fournir de la r\u00e9troaction et fut tenu au courant de la progression \u00e0 date r\u00e9guli\u00e8re. Le site web fut livr\u00e9 et lanc\u00e9 \u00e0 l'int\u00e9rieur de quelques semaines, dans les d\u00e9lais et le budget identifi\u00e9s au d\u00e9part.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.4\" _module_preset=\"default\" custom_padding=\"3px||5px|||\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2022\/08\/synapcity_publication_copywriting.jpg\" title_text=\"synapcity_publication_copywriting\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_cta button_text=\"Cliquez ici\" _builder_version=\"4.17.4\" header_font=\"Pacifico||||||||\" header_text_align=\"center\" header_font_size=\"60px\" background_enable_color=\"off\" background_layout=\"light\" custom_margin=\"||||false|false\" custom_padding=\"3px|||||\" header_text_align_tablet=\"center\" header_text_align_phone=\"center\" header_text_align_last_edited=\"on|tablet\" header_font_size_tablet=\"\" header_font_size_phone=\"60px\" header_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]

Notre grain de sel<\/strong><\/h3>\r\n

Tr\u00e8s peu d'entreprises de conception web offre des forfaits cl\u00e9 en main, ce qui fait de notre offre bonifi\u00e9e une option pertinente qui vaut son pesant d'or<\/strong> pour les organisations et les entreprises.\u00a0<\/p>\r\n

Notre travail avec Synapcity est un exemple \u00e9vident qu'une relation agence-client sur le long terme peut g\u00e9n\u00e9rer de belles synergies. Ceci nous permet de devenir de v\u00e9ritables experts de votre organisation<\/strong>, de gagner une compr\u00e9hension de votre mission, philosophie et fa\u00e7ons de faire qui assure une fluidit\u00e9 naturelle, avec peu d'intervention n\u00e9cessaire de votre part, et de g\u00e9n\u00e9rer des r\u00e9sultats gagnants.<\/p>[\/et_pb_cta][et_pb_testimonial author=\"Nicholas Harrison\" company_name=\"Membre du C.A., Synapcity\" portrait_url=\"https:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2022\/08\/14718593_1039266099525805_7820147627620746448_n.jpg\" quote_icon_color=\"#27ba90\" admin_label=\"Testimonial\" _builder_version=\"4.17.4\" _module_preset=\"default\" background_color=\"#efefef\" text_orientation=\"center\" width=\"80%\" module_alignment=\"center\" border_width_all=\"1px\" border_color_all=\"#27ba90\" global_colors_info=\"{}\"]

Je recommande The Storyteller sans h\u00e9sitation \u00e0 titre de premier point de contact pour vos communications et votre marketing num\u00e9rique; ils excellent \u00e0 titre de voix consultative. Ils pourront vous offrir une feuille de route strat\u00e9gique et claire et la prendront m\u00eame en charge si c'est ce que vous souhaitez.<\/p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.17.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"2px|||||\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" min_height=\"78px\" custom_padding=\"25px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text module_class=\"bold-highlight\" _builder_version=\"4.17.4\" text_font_size=\"32px\" text_letter_spacing=\"1px\" text_line_height=\"1.8em\" header_text_align=\"left\" header_2_font=\"Pacifico||||||||\" header_2_text_align=\"center\" header_2_font_size=\"35px\" header_2_line_height=\"1.3em\" positioning=\"relative\" horizontal_offset=\"1px\" text_orientation=\"center\" custom_padding=\"||0px||false|false\" header_2_font_tablet=\"\" header_2_font_phone=\"\" header_2_font_last_edited=\"on|phone\" global_colors_info=\"{}\"]

Nous pouvons aussi vous aider.<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.17.4\" _module_preset=\"default\" min_height=\"38.6px\" custom_margin=\"|auto|-3px|auto|false|false\" custom_padding=\"||0px|||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"https:\/\/thestorytelleragency.ca\/fr\/services\/\" button_text=\"En savoir plus\" button_alignment=\"center\" _builder_version=\"4.23.1\" _module_preset=\"default\" custom_padding=\"12px|12px|12px|12px|false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"class_list":["post-987583385","page","type-page","status-publish","hentry"],"yoast_head":"\n\u00c9tude de cas: R\u00e9daction strat\u00e9gique - The Storyteller<\/title>\n<meta name=\"description\" content=\"Collaboration avec plusieurs d\u00e9partements du Coll\u00e8ge La Cit\u00e9 \u00e0 des mandats communicationnels, dont en r\u00e9daction strat\u00e9gique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestorytelleragency.ca\/fr\/projets\/redaction-strategique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas: R\u00e9daction strat\u00e9gique - 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