{"id":255401,"date":"2023-06-29T06:00:12","date_gmt":"2023-06-29T06:00:12","guid":{"rendered":"https:\/\/thestorytelleragency.ca\/la-communication-au-service-de-la-diversite-generationnelle\/"},"modified":"2023-05-03T13:49:25","modified_gmt":"2023-05-03T13:49:25","slug":"diversite-generationnelle","status":"publish","type":"post","link":"https:\/\/thestorytelleragency.ca\/fr\/blogue\/diversite-generationnelle\/","title":{"rendered":"La communication au service de la diversit\u00e9 g\u00e9n\u00e9rationnelle"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb6px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.2&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><i><span style=\"font-weight: 400;\">Note: Cet article comporte des g\u00e9n\u00e9ralisations \u00e0 des fins d\u2019illustration qui ne doivent \u00eatre interpr\u00e9t\u00e9es comme \u00e9tant applicables \u00e0 tous les membres de g\u00e9n\u00e9rations donn\u00e9es.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Comment s\u2019assurer de bien communiquer dans une \u00e9quipe compos\u00e9e de trois \u00e0 quatre diff\u00e9rentes g\u00e9n\u00e9rations dont les besoins, les int\u00e9r\u00eats, les perceptions et les fa\u00e7ons de communiquer diff\u00e8rent de fa\u00e7on substantielle?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prendre conscience de la diversit\u00e9 g\u00e9n\u00e9rationnelle au sein de son organisation et adapter sa strat\u00e9gie de\u00a0 communication interne en fonction de celle-ci peut favoriser le recrutement et la r\u00e9tention du personnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Penchons-nous sur les caract\u00e9ristiques des diff\u00e9rentes g\u00e9n\u00e9rations en milieu de travail et les fa\u00e7ons d\u2019int\u00e9grer la diversit\u00e9 g\u00e9n\u00e9rationnelle dans nos strat\u00e9gies communicationnelles.\u00a0 <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Les diff\u00e9rentes g\u00e9n\u00e9rations sur le march\u00e9 du travail<\/b><\/h2>\n<p><a href=\"https:\/\/ici.radio-canada.ca\/ohdio\/premiere\/emissions\/regard-9\/segments\/entrevue\/86823\/choc-generations-travail-milleniaux-boomers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Selon l\u2019auteure Vanessa Hach\u00e9<\/span><\/a><span style=\"font-weight: 400;\">, sp\u00e9cialiste de la diversit\u00e9 g\u00e9n\u00e9rationnelle dans les relations de travail, chaque g\u00e9n\u00e9ration d\u00e9tient ses propres caract\u00e9ristiques qui ne sont pas toujours bien comprises par les coll\u00e8gues des autres g\u00e9n\u00e9rations. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><b>Les baby-boomers<\/b><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u00c2g\u00e9s de 59 ans \u00e0 77 ans, les baby-boomers ont connu l\u2019\u00e9poque de r\u00e9insertion sociale, de croissance et de prosp\u00e9rit\u00e9 qui a suivi la Deuxi\u00e8me Guerre mondiale. Ils ont d\u2019ailleurs b\u00e2ti de grandes institutions au cours de cette \u00e9poque.\u00a0 <\/span><\/p>\n<p>[\/et_pb_text][et_pb_cta title=\u00a0\u00bbLeurs valeurs au travail\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3&Prime; background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb custom_margin=\u00a0\u00bb||50px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#27ba90&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span style=\"font-weight: 400;\">Ils valorisent le <\/span><b>travail dur et bien fait<\/b><span style=\"font-weight: 400;\">, la <\/span><b>routine<\/b><span style=\"font-weight: 400;\"> et la <\/span><b>s\u00e9curit\u00e9 d\u2019emploi<\/b><span style=\"font-weight: 400;\"> et respectent les r\u00e8glements et la <\/span><b>hi\u00e9rarchie<\/b><span style=\"font-weight: 400;\">. Plusieurs d\u2019entre eux restent toute leur vie professionnelle au m\u00eame endroit. Ils disposent donc souvent d\u2019une grande m\u00e9moire organisationnelle et de connaissances non n\u00e9gligeables du milieu de travail! <\/span><\/p>\n<p>[\/et_pb_cta][et_pb_text _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3><b>La g\u00e9n\u00e9ration X<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les personnes de la g\u00e9n\u00e9ration X ont entre 47 et 58 ans. Elles ont eu davantage de difficult\u00e9s que les baby-boomers \u00e0 entrer sur le march\u00e9 du travail. Positionn\u00e9e entre deux crises \u00e9conomiques, cette \u00e9poque a connu un taux de ch\u00f4mage tr\u00e8s \u00e9lev\u00e9. Plusieurs personnes issues de cette g\u00e9n\u00e9ration ont \u00e9tudi\u00e9 plus longtemps que la g\u00e9n\u00e9ration pr\u00e9c\u00e9dente.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_cta title=\u00a0\u00bbLeurs valeurs au travail\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3&Prime; background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#27ba90&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span style=\"font-weight: 400;\">Leur penchant envers l\u2019\u00e9ducation a men\u00e9 la g\u00e9n\u00e9ration X \u00e0 d\u00e9sirer un meilleur \u00e9quilibre entre leur vie professionnelle et la vie en dehors du travail. Premiers militants de la <\/span><b>conciliation travail-famille<\/b><span style=\"font-weight: 400;\">, ils sont des ma\u00eetres de la <\/span><b>gestion de temps<\/b><span style=\"font-weight: 400;\">. Tout comme les baby-boomers, ils partagent les valeurs de <\/span><b>structure hi\u00e9rarchique<\/b><span style=\"font-weight: 400;\"> et de <\/span><b>stabilit\u00e9 d\u2019emploi.<\/b><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3><b>G\u00e9n\u00e9ration Y (ou les <\/b><b><i>mill\u00e9nariaux<\/i><\/b><b>)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les membres de la g\u00e9n\u00e9ration Y ont aujourd\u2019hui entre 26 ans et 46 ans et ont grandi en m\u00eame temps que l\u2019\u00e9volution des technologies. Ayant vu leurs parents baby-boomers investir beaucoup de temps et d\u2019\u00e9nergie dans leur travail, les mill\u00e9nariaux ne d\u00e9sirent pas r\u00e9p\u00e9ter ce style de vie centr\u00e9 autour de la vie professionnelle.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_cta title=\u00a0\u00bbLeurs valeurs au travail\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3&Prime; background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#27ba90&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span style=\"font-weight: 400;\">Ils d\u00e9sirent travailler de sorte \u00e0 <\/span><b>exp\u00e9rimenter, apprendre et voyager<\/b><span style=\"font-weight: 400;\">. La <\/span><b>flexibilit\u00e9 et le t\u00e9l\u00e9travail<\/b><span style=\"font-weight: 400;\"> sont des arguments de premier plan dans le choix d\u2019un employeur. Par ailleurs, la g\u00e9n\u00e9ration Y croit davantage au concept de mentorat qu\u2019au concept de hi\u00e9rarchie et d\u2019autorit\u00e9. Les personnes issues de cette g\u00e9n\u00e9ration d\u00e9sirent collaborer avec une \u00e9quipe plut\u00f4t que de travailler pour quelqu\u2019un.\u00a0<\/span><\/p>\n<p>[\/et_pb_cta][et_pb_text _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb50px|||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3><b>G\u00e9n\u00e9ration Z <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c9tant \u00e2g\u00e9s entre 13 et 25 ans en 2023, les membres de la g\u00e9n\u00e9ration Z font leur entr\u00e9e progressive sur le march\u00e9 du travail. Leur vision de la vie est influenc\u00e9e par l\u2019omnipr\u00e9sence des enjeux mondiaux sur les plateformes num\u00e9riques. Leur sensibilit\u00e9 aux r\u00e9alit\u00e9s d\u2019autrui fait d\u2019eux des personnes inclusives et tourn\u00e9es vers le dialogue. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_cta title=\u00a0\u00bbLeurs valeurs au travail\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3&Prime; background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#27ba90&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span style=\"font-weight: 400;\">N\u2019ayant jamais connu une vie sans Internet, la g\u00e9n\u00e9ration Z est connect\u00e9e au num\u00e9rique, aime la <\/span><b>diversit\u00e9 de t\u00e2ches<\/b><span style=\"font-weight: 400;\">, la <\/span><b>r\u00e9troaction fr\u00e9quente<\/b><span style=\"font-weight: 400;\"> et est motiv\u00e9e par le <\/span><b>travail ax\u00e9 sur des objectifs \u00e0 court terme<\/b><span style=\"font-weight: 400;\">. Orient\u00e9e vers l\u2019entrepreneuriat ou l\u2019occupation de plusieurs emplois en simultan\u00e9, la g\u00e9n\u00e9ration Z pr\u00e9f\u00e8re tracer son propre chemin sans mentor comme le d\u00e9sirait la g\u00e9n\u00e9ration Y.\u00a0<\/span><\/p>\n<p>[\/et_pb_cta][et_pb_text _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb50px|||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2><b>Des conseils pour communiquer en contexte de diversit\u00e9 g\u00e9n\u00e9rationnelle <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aborder la diversit\u00e9 g\u00e9n\u00e9rationnelle dans les communications internes commence par l\u2019adoption d\u2019un <\/span><b>leadership de proximit\u00e9<\/b><span style=\"font-weight: 400;\"> qui mise sur l\u2019adaptation plut\u00f4t que la r\u00e9sistance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Comprendre les aspirations de ses employ\u00e9s<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Connaissons-nous bien les aspirations et les besoins de nos employ\u00e9.e.s au sein de notre organisation? \u00catre \u00e0 l\u2019\u00e9coute de ceux-ci permet de mieux cerner leurs attentes et leurs motivations de sorte \u00e0 favoriser leur r\u00e9tention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 titre d\u2019exemple, le concept de <\/span><b>carri\u00e8re<\/b><span style=\"font-weight: 400;\"> n\u2019est plus per\u00e7u de la m\u00eame fa\u00e7on qu\u2019auparavant. Selon <\/span><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/focus\/human-capital-trends\/2020\/leading-a-multi-generational-workforce.html\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Deloitte Insight<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, l<\/span><\/i><span style=\"font-weight: 400;\">es jeunes g\u00e9n\u00e9rations ne con\u00e7oivent pas de rester avec le m\u00eame employeur durant toute leur vie professionnelle. On voit ainsi davantage de personnes <\/span><b>se r\u00e9inventer<\/b><span style=\"font-weight: 400;\"> plusieurs fois au cours de leur vie professionnelle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019\u00e2ge n\u2019est donc plus un indicateur r\u00e9aliste pour comprendre les d\u00e9fis et les besoins des personnes au sein d\u2019une organisation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Bien conna\u00eetre les comp\u00e9tences des membres de l\u2019\u00e9quipe<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">En apprenant \u00e0 conna\u00eetre les membres de votre \u00e9quipe, vous devenez en mesure d\u2019identifier leurs <\/span><b>forces individuelles<\/b><span style=\"font-weight: 400;\"> et leurs <\/span><a href=\"https:\/\/guide.ordrecrha.org\/fr\/competences-tranversales\" target=\"_blank\" rel=\"noopener\"><b>comp\u00e9tences transversales<\/b><\/a><span style=\"font-weight: 400;\">. Ces derni\u00e8res sont gages de polyvalence et peuvent ainsi \u00eatre mises en valeur dans plus d\u2019un contexte.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par exemple, un membre de votre \u00e9quipe ayant un fort penchant pour la <\/span><b>communication et l\u2019accompagnement<\/b><span style=\"font-weight: 400;\"> pourrait \u00eatre d\u00e9sign\u00e9 pour accueillir les nouveaux employ\u00e9.e.s. Un autre qui dispose<\/span> <span style=\"font-weight: 400;\">d\u2019une<\/span><b> bonne vision d\u2019ensemble<\/b><span style=\"font-weight: 400;\"> d\u2019un projet pourrait \u00eatre consult\u00e9 sur l\u2019implantation d\u2019un nouvel outil qui affectera plusieurs d\u00e9partements.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Cr\u00e9er des occasions de collaboration et d\u2019apprentissage multig\u00e9n\u00e9rationnelles<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">En \u00e9tant proactif et en d\u00e9veloppant des<\/span><b> outils de communication<\/b><span style=\"font-weight: 400;\"> orient\u00e9s vers la collaboration et l\u2019apprentissage, vous participez \u00e0 r\u00e9duire le foss\u00e9 qui peut exister entre les g\u00e9n\u00e9rations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pourriez organiser des<\/span><b> formations interactives<\/b><span style=\"font-weight: 400;\"> sur le sujet de la diversit\u00e9 g\u00e9n\u00e9rationnelle ou encore cr\u00e9er des <\/span><b>capsules informatives<\/b><span style=\"font-weight: 400;\"> anim\u00e9es par les employ\u00e9es des diverses g\u00e9n\u00e9rations.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est aussi pertinent de r\u00e9server plusieurs moments durant l\u2019ann\u00e9e pour des <\/span><b>activit\u00e9s de consolidation d\u2019\u00e9quipe<\/b><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">teambuilding<\/span><\/i><span style=\"font-weight: 400;\">). Celles-ci favorisent l\u2019\u00e9change et la communication entre vos employ\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En posant un regard sur la diversit\u00e9 g\u00e9n\u00e9rationnelle, vous consolidez <\/span><a href=\"https:\/\/thestorytelleragency.ca\/fr\/blog\/communications-internes-essentielles-a-votre-organisation\/\"><span style=\"font-weight: 400;\">vos communications internes<\/span><\/a><span style=\"font-weight: 400;\"> en misant sur des valeurs humaines. Si vous aimeriez discuter de strat\u00e9gies pour int\u00e9grer ces concepts au sein de votre organisation, <\/span><a href=\"https:\/\/thestorytelleragency.ca\/fr\/nous-joindre\/\"><span style=\"font-weight: 400;\">prenez rendez-vous<\/span><\/a><span style=\"font-weight: 400;\"> d\u00e8s aujourd\u2019hui!\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Note: Cet article comporte des g\u00e9n\u00e9ralisations \u00e0 des fins d\u2019illustration qui ne doivent \u00eatre interpr\u00e9t\u00e9es comme \u00e9tant applicables \u00e0 tous les membres de g\u00e9n\u00e9rations donn\u00e9es. Comment s\u2019assurer de bien communiquer dans une \u00e9quipe compos\u00e9e de trois \u00e0 quatre diff\u00e9rentes g\u00e9n\u00e9rations dont les besoins, les int\u00e9r\u00eats, les perceptions et les fa\u00e7ons de communiquer diff\u00e8rent de fa\u00e7on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":255388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[133],"tags":[],"class_list":["post-255401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-interne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>G\u00e9rer la diversit\u00e9 g\u00e9n\u00e9rationnelle en misant sur de bonnes communications internes<\/title>\n<meta name=\"description\" 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