{"id":255555,"date":"2023-08-28T06:00:00","date_gmt":"2023-08-28T06:00:00","guid":{"rendered":"https:\/\/thestorytelleragency.ca\/?p=255555"},"modified":"2025-02-26T16:57:37","modified_gmt":"2025-02-26T16:57:37","slug":"certifications-esg","status":"publish","type":"post","link":"https:\/\/thestorytelleragency.ca\/fr\/blogue\/certifications-esg\/","title":{"rendered":"Comprendre les certifications offertes aux entreprises en mati\u00e8re d\u2019ESG et de d\u00e9veloppement durable"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb4px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb8px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 l\u2019\u00e9picerie, vous rep\u00e9rez sans doute ais\u00e9ment des produits d\u00e9tenant une certification. Pensons aux sceaux\u00a0biologiques, \u00e9quitables, Aliments du Qu\u00e9bec, <\/span><i><span style=\"font-weight: 400;\">Ocean Wise<\/span><\/i><span style=\"font-weight: 400;\">, etc. Peut-\u00eatre m\u00eame que certains d\u2019entre eux influencent vos achats!\u00a0<\/span><br \/><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outre le domaine agroalimentaire, des certifications dans la sph\u00e8re du d\u00e9veloppement durable et de la responsabilit\u00e9 sociale sont propos\u00e9es aux entreprises et organisations qui souhaitent <\/span><b>concr\u00e9tiser et faire la d\u00e9monstration de leurs bonnes pratiques sociales, environnementales ou \u00e9conomiques<\/b><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><br \/><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apprenez-en plus sur les avantages et les diff\u00e9rents types de certification et les \u00e9l\u00e9ments \u00e0 consid\u00e9rer avant de vous plonger dans ce long processus.<\/span><br \/><span style=\"font-weight: 400;\"><\/span><\/p>\n<h2><b>Les avantages d\u2019obtenir une certification\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3><b>Une plus grande cr\u00e9dibilit\u00e9<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Obtenir une certification t\u00e9moignant de votre engagement envers le bien-\u00eatre de l\u2019environnement, de la soci\u00e9t\u00e9 ou de vos employ\u00e9.e.s requiert un processus s\u00e9rieux et tr\u00e8s rigoureux. D<\/span><span style=\"font-weight: 400;\">es organismes ind\u00e9pendants et impartiaux effectuent les v\u00e9rifications n\u00e9cessaires afin que chaque institution demanderesse r\u00e9ponde bien aux exigences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous d\u00e9montrez ainsi que les <\/span><b>valeurs que vous v\u00e9hiculez refl\u00e8tent bien vos actions<\/b><span style=\"font-weight: 400;\"> et qu\u2019au-del\u00e0 de la recherche de rentabilit\u00e9, <\/span><a href=\"https:\/\/thestorytelleragency.ca\/fr\/blog\/marketing-responsable\/\"><span style=\"font-weight: 400;\">votre organisation souhaite g\u00e9n\u00e9rer un impact positif dans la soci\u00e9t\u00e9<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><b>Un processus d\u2019introspection efficace\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les processus d\u2019obtention d\u2019une certification en d\u00e9veloppement durable et responsabilit\u00e9 sociale sont parfois complexes. Ils requi\u00e8rent <\/span><b>d\u2019analyser ses pratiques de gouvernance<\/b><span style=\"font-weight: 400;\">, mais aussi de d\u00e9cortiquer <\/span><b>ses op\u00e9rations et leur<\/b> <b>impact<\/b><span style=\"font-weight: 400;\">. Les attestations de calibre international peuvent m\u00eame exiger une modification au statut l\u00e9gal de l\u2019organisation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette introspection permet ainsi de poser un regard sur votre mission, sur vos fondements id\u00e9ologiques et sur ce que vous souhaitez projeter et accomplir dans l\u2019avenir. Ce travail est b\u00e9n\u00e9fique pour le fonctionnement et la p\u00e9rennit\u00e9 de l\u2019organisation.\u00a0<\/span><\/p>\n<h2><b>Exemples de certifications<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les certifications en mati\u00e8re de d\u00e9veloppement durable et de responsabilit\u00e9 sociale sont pr\u00e9sentes aux paliers r\u00e9gional, national et m\u00eame international.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous en avons r\u00e9pertori\u00e9 quelques-unes.\u00a0\u00a0<\/span><br \/><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3><b>Responsabilit\u00e9 sociale\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La <\/span><a href=\"https:\/\/www.bcorporation.net\/en-us\/certification\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">certification B Corp<\/span><\/a><span style=\"font-weight: 400;\"> (acronyme pour <\/span><i><span style=\"font-weight: 400;\">beneficial corporation<\/span><\/i><span style=\"font-weight: 400;\">) est de renomm\u00e9e internationale. \u00c0 ce jour, plus de 6 000 entreprises dans le monde, dont seulement 300 au Canada, ont obtenu son sceau. L\u2019\u00e9valuation rigoureuse est bas\u00e9e sur trois crit\u00e8res, soit la <\/span><b>performance sociale et environnementale<\/b><span style=\"font-weight: 400;\">, la <\/span><b>transparence publique<\/b><span style=\"font-weight: 400;\"> et la <\/span><b>responsabilit\u00e9 juridique<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On compte aussi <\/span><a href=\"https:\/\/www.fairforlife.org\/pmws\/indexDOM.php?client_id=fairforlife&amp;page_id=fl&amp;lang_iso639=fr\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">For Life<\/span><\/a><span style=\"font-weight: 400;\">, certification associ\u00e9e \u00e0 son attestation soeur Fair for Life\u00a0 (commerce \u00e9quitable) et aux normes relatives \u00e0 la responsabilit\u00e9 soci\u00e9tale de l\u2019<\/span><a href=\"https:\/\/www.iso.org\/files\/live\/sites\/isoorg\/files\/store\/fr\/PUB100258_fr.pdf#:~:text=ISO%2026000%20a%20vocation%20%C3%A0%20aider%20les%20organisations,partie%20Une%20norme%20non%20destin%C3%A9e%20%C3%A0%20la%20certification\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">International Organization for Standardization (ISO<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<h3><b>Environnement et d\u00e9veloppement durable\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Chapeaut\u00e9e par le <\/span><a href=\"https:\/\/certifications.ecoresponsable.net\/la-certification-ecoresponsable-4-niveaux\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Conseil des industries durables<\/span><\/a><span style=\"font-weight: 400;\">, la certification \u00c9CORESPONSABLE comprend quatre niveaux et a pour objectif d&rsquo;encourager les organisations \u00e0 prendre des <\/span><b>d\u00e9cisions strat\u00e9giques<\/b><span style=\"font-weight: 400;\"> en mati\u00e8re de d\u00e9veloppement durable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 l&rsquo;international, <\/span><a href=\"https:\/\/www.climateneutral.org\/why-go-neutral\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Climate Neutral<\/span><\/a><span style=\"font-weight: 400;\"> est un organisme dont la mission est de certifier les organisations qui s\u2019engagent \u00e0 <\/span><b>diminuer et compenser leur empreinte carbone.<\/b><span style=\"font-weight: 400;\"> Avec le m\u00eame objectif, <\/span><a href=\"http:\/\/www.enviroaccess.ca\/expert-conseil\/attestation-carboresponsable\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">l\u2019attestation Carboresponsable d\u2019Enviro-acc\u00e8s<\/span><\/a><span style=\"font-weight: 400;\">, au Qu\u00e9bec, est propos\u00e9e aux entreprises locales, aux municipalit\u00e9s et aux institutions publiques et parapubliques.\u00a0<\/span><\/p>\n<h3><b>Marque employeur\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La certification <\/span><a href=\"https:\/\/www.employeurremarquable.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Employeur Remarquable<\/span><\/a><span style=\"font-weight: 400;\"> et le <\/span><a href=\"https:\/\/www.canadastop100.com\/national\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">concours annuel Canada\u2019s top 100<\/span><\/a><span style=\"font-weight: 400;\"> reconnaissent la qualit\u00e9 des relations de travail internes et des valeurs d\u2019\u00e9quit\u00e9 et d\u2019inclusion au sein de votre organisation.\u00a0<\/span><br \/><span style=\"font-weight: 400;\">Le <\/span><a href=\"https:\/\/www.concilivi.com\/fr\/sceau-concilivi?gclid=CjwKCAjw0N6hBhAUEiwAXab-TWZeUKSL1qAxAwSs8dvmehBvYFWTJjSxrYR0eHU9NC-AfyJk2HNDshoCeRMQAvD_BwE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sceau Concilivi<\/span><\/a><span style=\"font-weight: 400;\">, quant \u00e0 lui, souligne l\u2019importance que vous accordez \u00e0 la conciliation famille travail.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_cta _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><b>Combien de certifications devriez-vous obtenir?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mieux vaut se concentrer sur un cr\u00e9neau que de tenter d\u2019acqu\u00e9rir le plus d\u2019attestations possible. Vous en poss\u00e9derez ainsi <\/span><b>une qui refl\u00e8te les valeurs profondes de l\u2019organisation tout en r\u00e9pondant \u00e0 un enjeu de d\u00e9veloppement durable qui vous tient \u00e0 c\u0153ur!<\/b><\/p>\n<p>[\/et_pb_cta][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>\u00c0 consid\u00e9rer avant d\u2019entreprendre une d\u00e9marche<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cette d\u00e9marche rigoureuse n\u00e9cessite un investissement de ressources et la mise en place d\u2019initiatives concr\u00e8tes. Rassembler tous les moyens \u00e0 votre disposition facilitera votre exp\u00e9rience.<\/span><\/p>\n<h3><b>Identifiez vos motifs\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Si vous consid\u00e9rez acqu\u00e9rir une certification, vous avez sans doute des <\/span><b>valeurs qui vous tiennent \u00e0 c\u0153ur<\/b><span style=\"font-weight: 400;\">. Clairement identifier les raisons qui vous incitent \u00e0 acqu\u00e9rir une certification vous aidera \u00e0 cibler le bon type de certification et \u00e0 vous assurer d\u2019un alignement coh\u00e9rent et authentique. Il sera plus facile <\/span><b>d\u2019orienter vos actions et le contenu de votre dossier de candidature<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><b>\u00c9valuez vos ressources<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbRessources humaines\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xf06c;||fa||900&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Comme cette d\u00e9marche peut s\u2019\u00e9chelonner sur plusieurs ann\u00e9es, songez \u00e0 lib\u00e9rer un.e membre de votre \u00e9quipe ou \u00e0 d\u00e9dier un.e consultant.e pour ce projet. En centralisant vos ressources, vous all\u00e9gez les \u00e9tapes de celui-ci, dont chacune n\u00e9cessite une collecte d\u2019informations imposante.\u00a0\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_cta _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb body_link_font=\u00a0\u00bb||||on||||\u00a0\u00bb body_link_text_color=\u00a0\u00bb#000000&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><strong>Vous consid\u00e9rez vous pr\u00e9valoir d\u2019un sceau officiel, mais vous manquez de ressources pour coordonner le processus?\u00a0\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Notre \u00e9quipe peut vous accompagner de la r\u00e9flexion au montage de votre dossier de candidature. <\/span><a href=\"https:\/\/thestorytelleragency.ca\/fr\/nous-joindre\/\"><span style=\"font-weight: 400;\">Prenez rendez-vous d\u00e8s aujourd\u2019hui<\/span><\/a><span style=\"font-weight: 400;\"> pour en discuter!<\/span><\/p>\n<p>[\/et_pb_cta][et_pb_blurb title=\u00a0\u00bbRessources financi\u00e8res\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xf06c;||fa||900&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Une d\u00e9marche de certification implique des <\/span><b>co\u00fbts administratifs<\/b><span style=\"font-weight: 400;\"> et parfois m\u00eame des <\/span><b>co\u00fbts juridiques<\/b><span style=\"font-weight: 400;\">. Un investissement en ressources humaines sera aussi n\u00e9cessaire pour assurer la coordination de ce projet. Ainsi, lors de vos recherches, portez une attention particuli\u00e8re \u00e0 l\u2019<\/span><b>impact financier de la certification<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Impliquez les membres du personnel\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Une d\u00e9marche de certification en d\u00e9veloppement durable touche \u00e0 vos valeurs organisationnelles, mais aussi \u00e0 celles des membres de votre personnel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La <\/span><a href=\"https:\/\/thestorytelleragency.ca\/fr\/blog\/communications-internes-essentielles-a-votre-organisation\/\"><span style=\"font-weight: 400;\">culture d\u2019entreprise<\/span><\/a><span style=\"font-weight: 400;\"> est un aspect important pour trouver l\u2019\u00e9cho de votre future certification au sein de vos \u00e9quipes. Les engager dans l\u2019approche d\u2019introspection et d\u2019analyse des valeurs sera b\u00e9n\u00e9fique \u00e0 tous les niveaux.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici quelques exemples d\u2019activit\u00e9s\u00a0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9ances de remue-m\u00e9ninges de groupe sur les valeurs organisationnelles;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entrevues individuelles;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retraite strat\u00e9gique.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Une certification, bien plus qu\u2019un sceau\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Avant m\u00eame d\u2019entamer ce long processus, votre organisation devrait d\u00e9j\u00e0 avoir mis en place des initiatives refl\u00e9tant son engagement et son intention de g\u00e9n\u00e9rer un impact positif sur la soci\u00e9t\u00e9. Ceci vous permettra de mieux \u00e9valuer l\u2019authenticit\u00e9 et les chances de r\u00e9ussite de votre d\u00e9marche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Penchez-vous sur les fa\u00e7ons d\u2019am\u00e9liorer la responsabilit\u00e9 sociale de votre organisation au sein de celle-ci. Consultez <\/span><a href=\"https:\/\/thestorytelleragency.ca\/fr\/blog\/la-responsabilite-sociale-une-formule-gagnante-pour-les-entreprises\/\"><span style=\"font-weight: 400;\">notre article sur ce sujet<\/span><\/a><span style=\"font-weight: 400;\"> pour d\u00e9couvrir des pistes de r\u00e9flexion et d\u2019actions.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019\u00e9picerie, vous rep\u00e9rez sans doute ais\u00e9ment des produits d\u00e9tenant une certification. Pensons aux sceaux\u00a0biologiques, \u00e9quitables, Aliments du Qu\u00e9bec, Ocean Wise, etc. Peut-\u00eatre m\u00eame que certains d\u2019entre eux influencent vos achats!\u00a0 Outre le domaine agroalimentaire, des certifications dans la sph\u00e8re du d\u00e9veloppement durable et de la responsabilit\u00e9 sociale sont propos\u00e9es aux entreprises et organisations qui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":255541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[134,4],"tags":[],"class_list":["post-255555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-durable","category-sustainable-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le 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