{"id":255843,"date":"2023-12-22T06:00:31","date_gmt":"2023-12-22T06:00:31","guid":{"rendered":"https:\/\/thestorytelleragency.ca\/?p=255843"},"modified":"2025-08-07T20:29:39","modified_gmt":"2025-08-07T20:29:39","slug":"edi-communication","status":"publish","type":"post","link":"https:\/\/thestorytelleragency.ca\/fr\/blogue\/edi-communication\/","title":{"rendered":"EDI : Comment adopter un mod\u00e8le de communication plus inclusif?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Connaissez-vous l\u2019approche EDI (\u00c9quit\u00e9, Diversit\u00e9, Inclusion)?<\/p>\n<p>Il s\u2019agit d\u2019un outil dont se dotent les organisations afin de devenir des milieux plus inclusifs, plus \u00e9quitables et plus repr\u00e9sentatifs de la soci\u00e9t\u00e9 et des besoins des gens qui en font partie. Elle permet de mieux encadrer votre structure organisationnelle et les actions qui y sont pos\u00e9es, d\u2019\u00e9viter la discrimination et les biais, et d\u2019orienter les communications internes et externes de sorte qu\u2019elles soient align\u00e9es et fassent la d\u00e9monstration de votre engagement en tant qu\u2019organisation.<\/p>\n<p>Cet article pr\u00e9sente en quoi une approche EDI au sein de votre organisation peut vous aider \u00e0 adopter un mod\u00e8le de communication inclusif tout en proposant des solutions concr\u00e8tes pour y arriver<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>Pourquoi adopter l\u2019EDI?<\/strong><\/h2>\n<p>\u00catre \u00e0 l\u2019aff\u00fbt de notre soci\u00e9t\u00e9 et des particularit\u00e9s de ses membres est un premier pas vers une d\u00e9marche engageante.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: center;\"><strong><span lang=\"FR-CA\">Quelques statistiques<\/span><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x35;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Plus de 22 %<\/strong> de la population canadienne s\u2019identifie comme appartenant \u00e0 une <strong>minorit\u00e9 visible<\/strong> (Statistique Canada, 2016)<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x35;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>20 %<\/strong> de la population canadienne \u00e2g\u00e9e de 15 ans et plus pr\u00e9senterait <strong>au moins<\/strong> <strong>une incapacit\u00e9<\/strong> (sensorielle, neurologique, cognitive, physique) limitant ses activit\u00e9s (Enqu\u00eate canadienne sur l&rsquo;incapacit\u00e9 (ECI) de 2017)<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x35;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>13 %<\/strong> de la population canadienne s\u2019identifie \u00e0 la <strong>diversit\u00e9 sexuelle<\/strong> et de genre (Fondation Jasmin Roy, Sondage CROP, 2017)<\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_padding=\u00a0\u00bb15px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: center;\"><strong><span lang=\"FR-CA\">L\u2019effet EDI sur votre organisation <\/span><\/strong><\/h3>\n<p>En adoptant une approche EDI, les <strong>organisations renforcent leurs valeurs humaines<\/strong>. Par le fait m\u00eame, elle permet de\u00a0:<\/p>\n<p>[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x35;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Cr\u00e9er un <strong>environnement de travail<\/strong> sain et respectueux o\u00f9 les gens aiment travailler;<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x35;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Refl\u00e9ter ces valeurs dans l\u2019<strong>exp\u00e9rience client <\/strong>que vous offrez;<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x35;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Cr\u00e9er un impact positif au sein de la soci\u00e9t\u00e9.<\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong><span lang=\"FR-CA\">Incorporer l\u2019EDI dans votre strat\u00e9gie de communication <\/span><\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbUne culture o\u00f9 chacun.e se sent inclus.e et peut s\u2019exprimer\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2020\/11\/storyteller_favicon.png\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Il importe d\u2019insister sur le fait qu\u2019une d\u00e9marche inauthentique n\u2019aura jamais les effets escompt\u00e9s. Pour que les gens soient convaincus de votre d\u00e9sir de vous am\u00e9liorer, ils doivent d\u2019abord constater qu\u2019elle \u00e9mane r\u00e9ellement de bonnes intentions et qu\u2019il ne s\u2019agit pas de paroles en l\u2019air. Ils doivent pouvoir \u201cvoir\u201d cette d\u00e9marche, l\u2019entendre, la ressentir et la vivre.<\/p>\n<p>Une d\u00e9marche EDI doit donc faire l\u2019objet d\u2019une bonne adh\u00e9sion de l\u2019ensemble de l\u2019\u00e9quipe de direction, de sorte \u00e0 ce que le discours et les actions des leaders et des gestionnaires soient perceptibles, engageants et cr\u00e9dibles, \u00e0 l\u2019interne comme \u00e0 l\u2019externe. Ce n\u2019est qu\u2019en favorisant un climat o\u00f9 le respect, la r\u00e9flexion et les \u00e9changes ouverts sont encourag\u00e9s qu\u2019on pourra convaincre les employ\u00e9.e.s, les partenaires et les client.e.s de son bien-fond\u00e9.<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbDes \u00e9v\u00e9nements pour c\u00e9l\u00e9brer la diversit\u00e9\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2020\/11\/storyteller_favicon.png\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Mettre sur pied certaines activit\u00e9s peut aider \u00e0 sensibiliser les membres de votre organisation et votre client\u00e8le aux enjeux li\u00e9s \u00e0 l\u2019\u00e9quit\u00e9, la diversit\u00e9 et l\u2019inclusion au sein de notre soci\u00e9t\u00e9.<\/p>\n<p>Prioriser ces actions lors des phases d\u2019id\u00e9ation et de mise en oeuvre des activit\u00e9s permettra de favoriser un processus respectueux et un dialogue authentique\u00a0:<\/p>\n<p>[\/et_pb_text][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||-10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>Mettre en valeur les personnes directement concern\u00e9es par ces enjeux<\/strong> en leur donnant la parole et en \u00e9vitant les biais inconscients que les personnes non concern\u00e9es pourraient avoir;<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||-10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Poser un regard sur votre organisation et les membres qui la composent<\/strong>. Chaque membre de votre \u00e9quipe a une histoire \u00e0 raconter, des enjeux \u00e0 faire valoir et une richesse culturelle \u00e0 faire rayonner;<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||-10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>Demander aux membres de votre \u00e9quipe, de fa\u00e7on anonyme ou non, quels sont les enjeux soci\u00e9taux qui leur tiennent \u00e0 c\u0153ur<\/strong> (ex. \u00e9galit\u00e9 homme-femme, Premi\u00e8res Nations, handicap physique, sant\u00e9 mentale, communaut\u00e9 LGBTQ2S+, diversit\u00e9 ethnique, etc.);<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||-10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>B\u00e2tir vos actions internes et externes en vous basant sur les conclusions<\/strong> de vos r\u00e9flexions pr\u00e9c\u00e9dentes;<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Inclure les personnes concern\u00e9es<\/strong> dans le processus de cr\u00e9ation des activit\u00e9s.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bb\u00c9criture inclusive \u00a0\u00bb image=\u00a0\u00bbhttps:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2020\/11\/storyteller_favicon.png\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Dans notre <a href=\"https:\/\/thestorytelleragency.ca\/fr\/blog\/ecriture-inclusive\/\">article<\/a><a href=\"https:\/\/thestorytelleragency.ca\/fr\/blog\/ecriture-inclusive\/\"> sur l\u2019\u00e9criture inclusive<\/a>, nous mentionnons que l\u2019usage de ce style r\u00e9dactionnel favorise l\u2019inclusion identitaire et une formulation neutre de la langue. Toutefois, dans une optique EDI, certains proc\u00e9d\u00e9s de l\u2019\u00e9criture inclusive doivent \u00eatre utilis\u00e9s avec parcimonie et d\u00e9licatesse.<\/p>\n<p><strong>Attention aux doublets abr\u00e9g\u00e9s!<\/strong><\/p>\n<p>Les doublets abr\u00e9g\u00e9s (ex. les \u00e9tudiant.e.s ou les directeur(-trice)s) consistent \u00e0 distinguer la terminaison d\u2019un mot genr\u00e9 par un signe typographique. Souvent employ\u00e9s comme solutions \u00e0 une contrainte d\u2019espace dans un texte, ils peuvent toutefois <strong>alourdir un message et compliquer la compr\u00e9hension de celui-ci chez des individus disposant de certaines contraintes \u00e0 la lecture<\/strong> comme une personne qui apprend le fran\u00e7ais, une personne dyslexique (rencontrant des difficult\u00e9s \u00e0 lire et \u00e9crire) ou une personne n\u00e9cessitant une application d\u2019assistance de lecture.<\/p>\n<table style=\"background-color: #27ba90; margin-top: 20px;\" width=\"601\">\n<tbody>\n<tr>\n<td style=\"padding: 40px 60px;\" width=\"601\">\n<p style=\"text-align: center;\"><strong>Quel signe typographique favoriser? <\/strong><\/span><\/p>\n<p>Les doublets abr\u00e9g\u00e9s peuvent appara\u00eetre avec des parenth\u00e8ses, des tirets, des points, des barres obliques, etc. Certains sp\u00e9cialistes de langue sugg\u00e8rent l\u2019usage du <strong>point m\u00e9dian.<\/strong> Cette option semble la plus lisible, n\u2019a pas de r\u00f4le d\u00e9j\u00e0 \u00e9tabli dans la langue comme la parenth\u00e8se ou le point et requiert qu\u2019un signe par mot, m\u00eame au pluriel (ex. les \u00e9tudiant\u00b7es)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbAm\u00e9liorer l\u2019accessibilit\u00e9 de vos documents\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2020\/11\/storyteller_favicon.png\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>La mise en page et le support technologique de vos documents internes et externes favorisent-ils l\u2019accessibilit\u00e9? Des documents plus accessibles facilitent la lecture et la compr\u00e9hension pour une grande vari\u00e9t\u00e9 de personnes, dont celles ayant des limitations visuelles.<\/p>\n<p>Voici quelques astuces inspir\u00e9es du <a href=\"https:\/\/reseau.uquebec.ca\/system\/files\/documents\/guide-communication-inclusive-universite-du-quebec-2023.pdf\">Guide de communication inclusive de l\u2019Universit\u00e9 du Qu\u00e9bec<\/a>\u00a0:<\/p>\n<p>[\/et_pb_text][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||-10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>Prioriser une police de caract\u00e8re lisible et simple<\/strong> comme Arial, Calibri, Helvetica, etc;<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||-10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>Pr\u00e9f\u00e9rer le gras \u00e0 l\u2019italique et aux majuscules<\/strong> et r\u00e9server le soulignement pour les liens hypertextes;<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||-10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>Pr\u00e9senter le plan au d\u00e9but du document<\/strong> et organiser l\u2019information de fa\u00e7on claire;<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||3px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li>\u00c9viter les <strong>abr\u00e9viations techniques.<\/strong><\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Pour v\u00e9rifier l\u2019accessibilit\u00e9 de vos documents, r\u00e9f\u00e9rez-vous \u00e0 <a href=\"https:\/\/support.microsoft.com\/fr-fr\/office\/am%C3%A9liorer-l-accessibilit%C3%A9-%C3%A0-l-aide-du-v%C3%A9rificateur-d-accessibilit%C3%A9-a16f6de0-2f39-4a2b-8bd8-5ad801426c7f#PickTab=Windows\">l\u2019outil Microsoft<\/a> pr\u00e9vu \u00e0 cet effet.<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbSur les m\u00e9dias sociaux \u00a0\u00bb image=\u00a0\u00bbhttps:\/\/thestorytelleragency.ca\/wp-content\/uploads\/2020\/11\/storyteller_favicon.png\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Voici des trucs pour am\u00e9liorer l\u2019accessibilit\u00e9 et l\u2019inclusivit\u00e9 de vos m\u00e9dias sociaux\u00a0:<\/p>\n<p>[\/et_pb_text][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||-10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>Utiliser les mots-clics (<em>hashtags<\/em>) avec minutie<\/strong> et tentez d\u2019int\u00e9grer des lettres majuscules au d\u00e9but de chaque mot;<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||-10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>S\u00e9lectionner les \u00e9mojis en fonction de leur d\u00e9finition<\/strong>. En effet, ceux-ci sont associ\u00e9s \u00e0 une description afin que les capteurs de textes automatiques puissent les lire. Il est possible de v\u00e9rifier la d\u00e9finition des \u00e9mojis sur des sites comme <a href=\"https:\/\/emojipedia.org\/\">Emojipedia<\/a>. Rappelez-vous aussi que la compr\u00e9hension et les significations des \u00e9mojis peuvent varier et \u00eatre alt\u00e9r\u00e9es selon le groupe ou la personne auxquels on s\u2019adresse;<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||-10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>\u00c9viter le texte <\/strong>sur les images;<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||-10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li>Ajouter des <strong>sous-titres<\/strong> \u00e0 vos vid\u00e9os;<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li>Ajouter une <strong>description (texte alternatif)<\/strong> dans les param\u00e8tres de la photo que vous publiez.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_cta _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb body_link_font=\u00a0\u00bb|600|||on||||\u00a0\u00bb body_link_text_color=\u00a0\u00bb#000000&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Attention aux banques d\u2019images <\/strong><\/p>\n<p>Il est important de choisir des visuels qui refl\u00e8tent la diversit\u00e9 de votre organisation et de la soci\u00e9t\u00e9. Toutefois, <strong>certains r\u00e9pertoires d\u2019images libres et gratuits sur le Web ont tendance \u00e0 d\u00e9peindre une fausse r\u00e9alit\u00e9 de la diversit\u00e9<\/strong> (ex. les personnes autochtones pr\u00e9sent\u00e9es de mani\u00e8re folklorique ou encore les personnes handicap\u00e9es montr\u00e9es dans une position vuln\u00e9rable). Des sites Web comme <a href=\"https:\/\/tonl.co\/\">TONL<\/a> ou <a href=\"https:\/\/www.picandpick.com\/\">Pic&amp;Pick<\/a> offrent des banques d\u2019images inclusives.<\/p>\n<p><em>Source\u00a0:\u00a0\u00a0 <\/em><a href=\"https:\/\/reseau.uquebec.ca\/system\/files\/documents\/guide-communication-inclusive-universite-du-quebec-2023.pdf\"><em>Guide de communication inclusive de l\u2019Universit\u00e9 du Qu\u00e9bec<\/em><\/a><\/p>\n<p>[\/et_pb_cta][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Adopter une approche EDI permet \u00e0 votre organisation de mettre sa <a href=\"https:\/\/thestorytelleragency.ca\/fr\/blog\/la-responsabilite-sociale-une-formule-gagnante-pour-les-entreprises\/\">responsabilit\u00e9 sociale<\/a> au c\u0153ur de ses op\u00e9rations, de cr\u00e9er une saine culture d\u2019entreprise, d\u2019am\u00e9liorer ses <a href=\"https:\/\/thestorytelleragency.ca\/fr\/blog\/communications-internes-essentielles-a-votre-organisation\/\">communications internes<\/a>, mais aussi de choisir un <a href=\"https:\/\/thestorytelleragency.ca\/fr\/blog\/marketing-responsable\/\">mod\u00e8le de marketing plus r\u00e9fl\u00e9chi et positif<\/a>.<\/p>\n<p><em>Vous d\u00e9sirez \u00eatre accompagn\u00e9 dans cette d\u00e9marche? Notre \u00e9quipe peut vous conseiller et vous appuyer afin de rendre cette aventure \u00e0 la fois holistique, efficace et concr\u00e8te. <\/em><a href=\"https:\/\/thestorytelleragency.ca\/fr\/nous-joindre\/\"><em>Prenez rendez-vous pour en discuter d\u00e8s maintenant!<\/em><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connaissez-vous l\u2019approche EDI (\u00c9quit\u00e9, Diversit\u00e9, Inclusion)? Il s\u2019agit d\u2019un outil dont se dotent les organisations afin de devenir des milieux plus inclusifs, plus \u00e9quitables et plus repr\u00e9sentatifs de la soci\u00e9t\u00e9 et des besoins des gens qui en font partie. Elle permet de mieux encadrer votre structure organisationnelle et les actions qui y sont pos\u00e9es, d\u2019\u00e9viter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":255632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[133,134,143],"tags":[],"class_list":["post-255843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-interne","category-marketing-durable","category-planification-strategique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EDI : Comment adopter un mod\u00e8le de communication plus inclusif?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment int\u00e9grer l\u2019approche EDI (\u00e9quit\u00e9, diversit\u00e9, inclusion) au sein des communications de votre organisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestorytelleragency.ca\/fr\/blogue\/edi-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDI : Comment adopter un mod\u00e8le de communication plus inclusif?\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment int\u00e9grer l\u2019approche EDI (\u00e9quit\u00e9, diversit\u00e9, inclusion) au sein des communications de votre organisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thestorytelleragency.ca\/fr\/blogue\/edi-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"The Storyteller\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-22T06:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" 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