{"id":987583995,"date":"2024-02-12T17:36:45","date_gmt":"2024-02-12T17:36:45","guid":{"rendered":"https:\/\/thestorytelleragency.ca\/?p=987583995"},"modified":"2025-08-07T19:32:56","modified_gmt":"2025-08-07T19:32:56","slug":"communications-diversite","status":"publish","type":"post","link":"https:\/\/thestorytelleragency.ca\/fr\/blogue\/communications-diversite\/","title":{"rendered":"4 astuces communicationnelles pour favoriser la diversit\u00e9 sous toutes ses formes"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Comme le disait le po\u00e8te belge Julos Beaucarne, <strong>\u00ab la diversit\u00e9 de chacun fait la richesse de tous \u00bb.<\/strong><\/p>\n<p>En effet, une entreprise ou une organisation centr\u00e9e sur l\u2019humain et c\u00e9l\u00e9brant la diversit\u00e9 favorise le sentiment d\u2019appartenance, l\u2019efficacit\u00e9 et m\u00eame le recrutement et la r\u00e9tention du personnel.<\/p>\n<p>La force de la diversit\u00e9 r\u00e9side d\u2019ailleurs dans ses multiples facettes.<\/p>\n<p><strong>En voici quatre que vous voudrez peut-\u00eatre prendre en compte dans le contexte de vos communications.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><strong>1. Diversit\u00e9 g\u00e9n\u00e9rationnelle<\/strong><\/h3>\n<p>En 2023, le monde du travail doit composer avec <a href=\"\/fr\/diversite-generationnelle\/\" target=\"_blank\" rel=\"noopener\">trois, voire m\u00eame quatre g\u00e9n\u00e9rations<\/a> de travailleuses et travailleurs, qui \u00e9voluent souvent au sein d\u2019une m\u00eame \u00e9quipe. Comprendre et tenir compte de leurs aspirations et de leurs valeurs favorise un milieu riche, inclusif et multig\u00e9n\u00e9rationnel.<\/p>\n<p><strong>Astuce :<\/strong> Offrez des ateliers de groupe dont l\u2019objectif est d\u2019illustrer la compl\u00e9mentarit\u00e9 des diff\u00e9rents membres de l\u2019\u00e9quipe et de souligner leurs comp\u00e9tences transversales.<\/p>\n<p>[\/et_pb_text][et_pb_cta button_url=\u00a0\u00bb\/fr\/diversite-generationnelle\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb body_link_font=\u00a0\u00bb||||on||||\u00a0\u00bb body_link_text_color=\u00a0\u00bb#000000&Prime; custom_button=\u00a0\u00bbon\u00a0\u00bb button_bg_color=\u00a0\u00bb#000000&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Le savoir, de g\u00e9n\u00e9ration en g\u00e9n\u00e9ration<\/strong><\/p>\n<p>Le partage de connaissances est particuli\u00e8rement riche dans un contexte interg\u00e9n\u00e9rationnel. Par exemple, l\u2019\u00e9b\u00e9niste et client de The Storyteller, <a href=\"https:\/\/thestorytelleragency.ca\/fr\/projets\/strategie-storytelling\/\">Danou Charette<\/a>, nous rapportait dans une entrevue \u00e0 quel point son amour pour le bois a d\u2019abord \u00e9t\u00e9 influenc\u00e9 par son p\u00e8re et son grand-p\u00e8re, respectivement sculpteur et b\u00fbcheron. Le fait que le bois ait toujours fait partie de sa vie est ce qui l\u2019a ultimement incit\u00e9 \u00e0 mettre sur pied son entreprise d\u2019\u00e9b\u00e9nisterie.<\/p>\n<p>[\/et_pb_cta][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><strong>2. Diversit\u00e9 culturelle<\/strong><\/h3>\n<p>Chaque personne a une histoire, un parcours et un bagage qui lui sont propres, ainsi qu&rsquo;une richesse culturelle \u00e0 partager. Il suffit d&rsquo;\u00e9couter et d&rsquo;observer autour de vous pour vous en rendre compte!<\/p>\n<p><strong>Astuce :<\/strong> \u00c9laborez des activit\u00e9s favorisant des \u00e9changes interculturels en impliquant, d\u00e8s l\u2019id\u00e9ation, les personnes directement concern\u00e9es par les enjeux de diversit\u00e9 culturelle.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><strong>3. Diversit\u00e9 sexuelle et pluralit\u00e9 de genres<\/strong><\/h3>\n<p>On entend par diversit\u00e9 sexuelle et de genres autant le concept d\u2019\u00e9galit\u00e9 homme-femme que ceux d\u2019identit\u00e9 ou d\u2019orientation sexuelle. La repr\u00e9sentation de cette diversit\u00e9 dans la langue fran\u00e7aise est d\u2019ailleurs un sujet tr\u00e8s pr\u00e9sent dans le discours actuel qu\u2019on ne peut se permettre d\u2019ignorer.<\/p>\n<p><strong>Astuce :<\/strong> Ouvrez le dialogue sur <a href=\"\/fr\/ecriture-inclusive\/\">l\u2019\u00e9criture inclusive<\/a> au sein de l\u2019organisation et mettez sur pied un comit\u00e9 qui pourra \u00e9mettre des recommandations en mati\u00e8re de politique communicationnelle et de formation \u00e0 l\u2019intention des employ\u00e9.e.s.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><strong>4. Diversit\u00e9 fonctionnelle et neurodiversit\u00e9<\/strong><\/h3>\n<p>Ces concepts font r\u00e9f\u00e9rence \u00e0 des handicaps et \u00e0 des conditions telles que le TDAH, les troubles d\u2019apprentissage et l\u2019autisme. Les personnes neurodivergentes sont plus pr\u00e9sentes que l\u2019on ne croit et <a href=\"https:\/\/www.lesaffaires.com\/sans-section\/pourquoi-embaucher-plus-demployes-neurodivergents-2\/\" target=\"_blank\" rel=\"noopener\">sont encore tr\u00e8s stigmatis\u00e9es dans les milieux de travail.<\/a><\/p>\n<p><strong>Astuce :<\/strong> Consultez votre personnel de fa\u00e7on anonyme et adaptez l\u2019environnement de travail (ex. fournir des \u00e9couteurs antibruit, pr\u00e9voir des endroits calmes, permettre le travail flexible, etc.) en fonction de leurs besoins.<\/p>\n<p>[\/et_pb_text][et_pb_cta button_url=\u00a0\u00bb\/fr\/diversite-generationnelle\/\u00a0\u00bb button_text=\u00a0\u00bbLire notre billet\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#000000&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><b>Pour en apprendre plus<\/b><\/p>\n<p><em>\u00ab La communication au service de la diversit\u00e9 g\u00e9n\u00e9rationnelle \u00bb<\/em><\/p>\n<p>[\/et_pb_cta][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Prendre en consid\u00e9ration la diversit\u00e9 lors de l\u2019\u00e9laboration de <a href=\"\/fr\/communications-internes-essentielles-a-votre-organisation\/\">strat\u00e9gies de communication interne<\/a> favorisera l\u2019innovation et l\u2019efficacit\u00e9 de votre organisation, tout en lui permettant de d\u00e9montrer de fa\u00e7on concr\u00e8te sa <a href=\"\/fr\/la-responsabilite-sociale-une-formule-gagnante-pour-les-entreprises\/\" target=\"_blank\" rel=\"noopener\">responsabilit\u00e9 sociale.<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme le disait le po\u00e8te belge Julos Beaucarne, \u00ab la diversit\u00e9 de chacun fait la richesse de tous \u00bb. En effet, une entreprise ou une organisation centr\u00e9e sur l\u2019humain et c\u00e9l\u00e9brant la diversit\u00e9 favorise le sentiment d\u2019appartenance, l\u2019efficacit\u00e9 et m\u00eame le recrutement et la r\u00e9tention du personnel. La force de la diversit\u00e9 r\u00e9side d\u2019ailleurs dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":987583997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.19.2\" _module_preset=\"default\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.4\" _module_preset=\"default\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.19.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<p>Avez-vous d\u00e9j\u00e0 \u00e9t\u00e9 touch\u00e9.e par un discours, une conf\u00e9rence ou m\u00eame une conversation? \ud83c\udf1f<\/p>\r\n<p>Peut-\u00eatre vous rappelez-vous du <a href=\"https:\/\/www.youtube.com\/watch?v=Q0Dg226G2Z8\" target=\"_blank\" rel=\"noopener\">discours pour l\u2019\u00e9galit\u00e9 des sexes<\/a> prononc\u00e9 par l\u2019actrice britannique Emma Watson devant les Nations Unies en 2014. Nous l\u2019avions particuli\u00e8rement appr\u00e9ci\u00e9.<\/p>\r\n<p><strong>Lorsque nous prenons la parole, que ce soit devant un grand public, comme Emma Watson, ou devant un petit groupe, de fa\u00e7on formelle ou informelle, nous d\u00e9tenons le pouvoir de changer les perspectives et de marquer l\u2019imaginaire en racontant une histoire.<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<h3><strong>Un outil de pr\u00e9dilection<\/strong><\/h3>\r\n<p>Le <a href=\"\/fr\/storytelling\/\">storytelling<\/a> constitue une formidable technique de communication qui peut vous \u00eatre utile pour inspirer votre auditoire, mais aussi pour :<\/p>[\/et_pb_text][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||-10px||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<ul>\r\n\t<li>Piquer la curiosit\u00e9<\/li>\r\n<\/ul>[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||-10px||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<ul>\r\n\t<li>Illustrer vos propos<\/li>\r\n<\/ul>[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||-10px||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<ul>\r\n\t<li>Appuyer vos dires<\/li>\r\n<\/ul>[\/et_pb_blurb][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]Par exemple, certaines personnes utilisent des fables ou des contes, tandis que d\u2019autres partagent avec leur auditoire des anecdotes personnelles afin d\u2019humaniser leurs interventions.\r\n[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"20px||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<b>Le cas de Steve Jobs, cofondateur d\u2019Apple\r\n<\/b>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<p>Steve Jobs est reconnu pour avoir <a href=\"https:\/\/www.forbes.com\/sites\/carminegallo\/2014\/01\/24\/mac-1984-steve-jobs-revolutionizes-the-art-of-corporate-storytelling\/?sh=4b5ca2caecc5\" target=\"_blank\" rel=\"noopener\">r\u00e9volutionn\u00e9 l\u2019art du storytelling de marque<\/a> gr\u00e2ce \u00e0 ses interventions lors des lancements de nouveaux produits Apple. Comment? En usant des composantes de la structure traditionnelle d\u2019une histoire (h\u00e9ros, vilains et personnages), tout simplement!<\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"20px||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<h3><strong>Dans quel contexte peut-on adopter le storytelling?\r\n<\/strong><\/h3>\r\nConcr\u00e8tement, vos interventions peuvent rev\u00eatir plusieurs formes :\r\n[\/et_pb_text][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" use_icon=\"on\" title_text=\"storyteller_favicon\" sticky_enabled=\"0\" font_icon=\"\uf0a1||fa||900\" image_icon_width=\"20px\"]<p>Des conf\u00e9rences et des allocutions<\/p>[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" use_icon=\"on\" title_text=\"storyteller_favicon\" sticky_enabled=\"0\" font_icon=\"\uf0a1||fa||900\" image_icon_width=\"20px\"]Des r\u00e9unions avec un client duquel vous souhaitez vous rapprocher[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" use_icon=\"on\" title_text=\"storyteller_favicon\" sticky_enabled=\"0\" font_icon=\"\uf0a1||fa||900\" image_icon_width=\"20px\"]Des s\u00e9ances de remue-m\u00e9ninges et des formations[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" use_icon=\"on\" title_text=\"storyteller_favicon\" sticky_enabled=\"0\" font_icon=\"\uf0a1||fa||900\" image_icon_width=\"20px\"]Des entrevues avec les m\u00e9dias\r\n[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" use_icon=\"on\" title_text=\"storyteller_favicon\" sticky_enabled=\"0\" font_icon=\"\uf0a1||fa||900\" image_icon_width=\"20px\"]Des rencontres avec les employ\u00e9.e.s[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" use_icon=\"on\" title_text=\"storyteller_favicon\" sticky_enabled=\"0\" font_icon=\"\uf0a1||fa||900\" image_icon_width=\"20px\"]Et bien plus!\r\n[\/et_pb_blurb][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"20px||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<h3><strong>Raconter, un gage de succ\u00e8s pour votre organisation<br \/><\/strong><\/h3>\r\n<p>Au sein m\u00eame de votre organisation, au travail, vos interventions peuvent contribuer \u00e0 humaniser votre leadership, mais aussi \u00e0 <a href=\"\/fr\/communications-internes-essentielles-a-votre-organisation\/\">rallier et motiver vos \u00e9quipes<\/a>. Et souvent, une histoire courte mais r\u00e9fl\u00e9chie et bien exprim\u00e9e de quelques phrases suffit amplement! \u2728<\/p>\r\n<p>De votre c\u00f4t\u00e9, vous sentez-vous parfois d\u00e9sempar\u00e9.e face \u00e0 une prise de parole \u00e0 venir? <strong>Quels sont vos trucs pour vous pr\u00e9parer?<\/strong><\/p>\r\n<p>N'h\u00e9sitez pas \u00e0 nous partager vos secrets ou \u00e0 nous contacter si vous avez besoin d'\u00eatre aid\u00e9.e!<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"categories":[57,1],"tags":[],"class_list":["post-987583995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 astuces communicationnelles pour favoriser la diversit\u00e9 sous toutes ses formes - The Storyteller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestorytelleragency.ca\/fr\/blogue\/communications-diversite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 astuces communicationnelles pour favoriser la diversit\u00e9 sous toutes ses formes - The Storyteller\" \/>\n<meta property=\"og:description\" content=\"Comme le disait le po\u00e8te belge Julos Beaucarne, \u00ab la diversit\u00e9 de chacun fait la richesse de tous \u00bb. 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