{"id":987584005,"date":"2024-03-12T17:55:36","date_gmt":"2024-03-12T17:55:36","guid":{"rendered":"https:\/\/thestorytelleragency.ca\/?p=987584005"},"modified":"2025-02-26T16:50:07","modified_gmt":"2025-02-26T16:50:07","slug":"deleguer-communications","status":"publish","type":"post","link":"https:\/\/thestorytelleragency.ca\/fr\/blogue\/deleguer-communications\/","title":{"rendered":"D\u00e9l\u00e9guer ses communications \u00e0 un consultant en toute tranquillit\u00e9"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>M\u00eame si l\u2019on sait que la d\u00e9l\u00e9gation est profitable, il est normal de sentir un vertige lorsque vient le temps de passer \u00e0 l\u2019action. \ud83d\ude36\u200d\ud83c\udf2b\ufe0f<\/p>\n<p>Toutefois, lorsque bien ex\u00e9cut\u00e9, le processus de d\u00e9l\u00e9gation est tr\u00e8s b\u00e9n\u00e9fique!<\/p>\n<p>[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xf621;||fa||900&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Il permet de lib\u00e9rer votre esprit;[\/et_pb_blurb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xf621;||fa||900&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Il contribue \u00e0 votre motivation;[\/et_pb_blurb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xf621;||fa||900&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb content_max_width=\u00a0\u00bb100%\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Il g\u00e9n\u00e8re un impact positif sur la productivit\u00e9 et le succ\u00e8s de votre organisation.[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Nous vous proposons donc aujourd\u2019hui nos astuces pour assurer un processus de d\u00e9l\u00e9gation \u00e0 la fois sain et efficace.[\/et_pb_text][et_pb_cta _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><strong>Astuces pour identifier le potentiel de d\u00e9l\u00e9gation de votre organisation<\/strong><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\"><strong>1.<\/strong> Cerner les objectifs et les projets prioritaires du moment;<\/span><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\"><strong>2.<\/strong> Faire la liste des t\u00e2ches qui sont actuellement prises en charge par des membres du personnel et analyser si certaines m\u00e9riteraient d\u2019\u00eatre d\u00e9l\u00e9gu\u00e9es par souci de temps ou de performance;<\/span><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\"><strong>3.<\/strong> Identifier les t\u00e2ches qui ont \u00e9t\u00e9 mises de c\u00f4t\u00e9 dans les derniers mois, mais qui seraient pertinentes \u00e0 l\u2019atteinte de vos objectifs.<\/span><\/p>\n<p>[\/et_pb_cta][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Pour vous illustrer certaines applications possibles,<strong> prenons l\u2019exemple de Daniel.<\/strong><\/p>\n<p>Daniel est \u00e0 la t\u00eate d\u2019une organisation dynamique d\u2019une quarantaine d\u2019employ\u00e9.e.s. Victime de son succ\u00e8s, l\u2019organisation \u00e9volue vite\u2026 trop vite m\u00eame. L\u2019\u00e9quipe est motiv\u00e9e, mais parfois exasp\u00e9r\u00e9e par le <strong>manque de temps<\/strong> pour souffler, prendre un pas de recul et se projeter.<\/p>\n<p>Le rythme effr\u00e9n\u00e9 occasionne aussi des <strong>probl\u00e8mes de communication et de coh\u00e9sion<\/strong> du travail, ce qui affecte la performance.<\/p>\n<p><strong>Il communique alors avec The Storyteller pour obtenir un soutien externe. \ud83d\udca1<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"text-decoration: underline;\">Voici un aper\u00e7u de la collaboration entam\u00e9e.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><strong>\ud83d\udcad \u00c9tape # 1 : Activit\u00e9 de r\u00e9flexion et de remue-m\u00e9ninges avec l\u2019\u00e9quipe de direction<\/strong><\/h3>\n<p>Pour \u00e9tablir de solides bases, une activit\u00e9 encadr\u00e9e compos\u00e9e de questions r\u00e9fl\u00e9chies, d\u2019activit\u00e9s collaboratives et d\u2019un rendu visuel facilitant la compr\u00e9hension est propos\u00e9e \u00e0 l\u2019\u00e9quipe de direction, dans le but de prendre un pas de recul pour mieux \u00e9valuer la situation.<\/p>\n<p><span style=\"text-decoration: underline;\">R\u00c9SULTAT:<\/span> Gr\u00e2ce \u00e0 un regard externe et neutre, l&rsquo;\u00e9quipe a pu <strong>\u00e9largir ses horizons<\/strong> et identifier collectivement des <strong>pistes de solution<\/strong> \u00e0 court, moyen et long termes aux d\u00e9fis pos\u00e9s.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><strong>\ud83e\udded \u00c9tape # 2 : Mise en place d\u2019un plan de communication<\/strong><\/h3>\n<p>Suite \u00e0 quelques semaines de r\u00e9flexion et de d\u00e9lib\u00e9ration, Daniel confie \u00e0 The Storyteller la cr\u00e9ation d\u2019un <strong>plan de communication interne<\/strong> pour son organisation, un outil qui avait \u00e9t\u00e9 identifi\u00e9 lors de la journ\u00e9e de remue-m\u00e9ninges \u00e0 titre de solution potentielle.<\/p>\n<p><span style=\"text-decoration: underline;\">R\u00c9SULTAT:<\/span> Daniel et son organisation peuvent b\u00e9n\u00e9ficier d\u2019une strat\u00e9gie de communication contenant des recommandations <strong>auxquelles ils n\u2019auraient pas pens\u00e9<\/strong> tout en refl\u00e9tant toutefois les priorit\u00e9s identifi\u00e9es par l\u2019\u00e9quipe de direction.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><strong>\ud83d\udcdd \u00c9tape # 3 : Ex\u00e9cution du plan de communication<\/strong><\/h3>\n<p>Suite \u00e0 l\u2019approbation du plan de communication, certaines des actions prioritaires identifi\u00e9es dans celui-ci telles que la r\u00e9daction d&rsquo;une <strong>politique de communication<\/strong>, l\u2019organisation d&rsquo;un <strong>atelier<\/strong> et la publication <strong>d&rsquo;articles et d&rsquo;infolettres mensuelles<\/strong> destin\u00e9s aux employ\u00e9.e.s sont confi\u00e9es \u00e0 The Storyteller.<\/p>\n<p><span style=\"text-decoration: underline;\">R\u00c9SULTAT:<\/span> Gr\u00e2ce \u00e0 une collaboration <strong>du d\u00e9but \u00e0 la fin<\/strong> et \u00e0 une vision claire, l\u2019organisation b\u00e9n\u00e9ficie d\u2019une coh\u00e9sion entre ses objectifs et ses actions, ce qui permet d&rsquo;en <strong>maximiser l\u2019impact et l\u2019efficacit\u00e9.<\/strong><\/p>\n<p><em>De votre c\u00f4t\u00e9, faites-vous appel \u00e0 des consultants externes et d\u00e9l\u00e9guez-vous au sein de votre organisation? Quel est l&rsquo;impact de la d\u00e9l\u00e9gation sur votre \u00e9quipe et votre succ\u00e8s?<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00eame si l\u2019on sait que la d\u00e9l\u00e9gation est profitable, il est normal de sentir un vertige lorsque vient le temps de passer \u00e0 l\u2019action. \ud83d\ude36\u200d\ud83c\udf2b\ufe0f Toutefois, lorsque bien ex\u00e9cut\u00e9, le processus de d\u00e9l\u00e9gation est tr\u00e8s b\u00e9n\u00e9fique!Il permet de lib\u00e9rer votre esprit;Il contribue \u00e0 votre motivation;Il g\u00e9n\u00e8re un impact positif sur la productivit\u00e9 et le succ\u00e8s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":987584007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.19.2\" _module_preset=\"default\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.4\" _module_preset=\"default\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.19.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<p>Avez-vous d\u00e9j\u00e0 \u00e9t\u00e9 touch\u00e9.e par un discours, une conf\u00e9rence ou m\u00eame une conversation? \ud83c\udf1f<\/p>\r\n<p>Peut-\u00eatre vous rappelez-vous du <a href=\"https:\/\/www.youtube.com\/watch?v=Q0Dg226G2Z8\" target=\"_blank\" rel=\"noopener\">discours pour l\u2019\u00e9galit\u00e9 des sexes<\/a> prononc\u00e9 par l\u2019actrice britannique Emma Watson devant les Nations Unies en 2014. Nous l\u2019avions particuli\u00e8rement appr\u00e9ci\u00e9.<\/p>\r\n<p><strong>Lorsque nous prenons la parole, que ce soit devant un grand public, comme Emma Watson, ou devant un petit groupe, de fa\u00e7on formelle ou informelle, nous d\u00e9tenons le pouvoir de changer les perspectives et de marquer l\u2019imaginaire en racontant une histoire.<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<h3><strong>Un outil de pr\u00e9dilection<\/strong><\/h3>\r\n<p>Le <a href=\"\/fr\/storytelling\/\">storytelling<\/a> constitue une formidable technique de communication qui peut vous \u00eatre utile pour inspirer votre auditoire, mais aussi pour :<\/p>[\/et_pb_text][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||-10px||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<ul>\r\n\t<li>Piquer la curiosit\u00e9<\/li>\r\n<\/ul>[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||-10px||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<ul>\r\n\t<li>Illustrer vos propos<\/li>\r\n<\/ul>[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||-10px||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<ul>\r\n\t<li>Appuyer vos dires<\/li>\r\n<\/ul>[\/et_pb_blurb][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]Par exemple, certaines personnes utilisent des fables ou des contes, tandis que d\u2019autres partagent avec leur auditoire des anecdotes personnelles afin d\u2019humaniser leurs interventions.\r\n[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"20px||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<b>Le cas de Steve Jobs, cofondateur d\u2019Apple\r\n<\/b>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<p>Steve Jobs est reconnu pour avoir <a href=\"https:\/\/www.forbes.com\/sites\/carminegallo\/2014\/01\/24\/mac-1984-steve-jobs-revolutionizes-the-art-of-corporate-storytelling\/?sh=4b5ca2caecc5\" target=\"_blank\" rel=\"noopener\">r\u00e9volutionn\u00e9 l\u2019art du storytelling de marque<\/a> gr\u00e2ce \u00e0 ses interventions lors des lancements de nouveaux produits Apple. Comment? En usant des composantes de la structure traditionnelle d\u2019une histoire (h\u00e9ros, vilains et personnages), tout simplement!<\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"20px||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<h3><strong>Dans quel contexte peut-on adopter le storytelling?\r\n<\/strong><\/h3>\r\nConcr\u00e8tement, vos interventions peuvent rev\u00eatir plusieurs formes :\r\n[\/et_pb_text][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" use_icon=\"on\" title_text=\"storyteller_favicon\" sticky_enabled=\"0\" font_icon=\"\uf0a1||fa||900\" image_icon_width=\"20px\"]<p>Des conf\u00e9rences et des allocutions<\/p>[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" use_icon=\"on\" title_text=\"storyteller_favicon\" sticky_enabled=\"0\" font_icon=\"\uf0a1||fa||900\" image_icon_width=\"20px\"]Des r\u00e9unions avec un client duquel vous souhaitez vous rapprocher[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" use_icon=\"on\" title_text=\"storyteller_favicon\" sticky_enabled=\"0\" font_icon=\"\uf0a1||fa||900\" image_icon_width=\"20px\"]Des s\u00e9ances de remue-m\u00e9ninges et des formations[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" use_icon=\"on\" title_text=\"storyteller_favicon\" sticky_enabled=\"0\" font_icon=\"\uf0a1||fa||900\" image_icon_width=\"20px\"]Des entrevues avec les m\u00e9dias\r\n[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" use_icon=\"on\" title_text=\"storyteller_favicon\" sticky_enabled=\"0\" font_icon=\"\uf0a1||fa||900\" image_icon_width=\"20px\"]Des rencontres avec les employ\u00e9.e.s[\/et_pb_blurb][et_pb_blurb icon_placement=\"left\" content_max_width=\"100%\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" use_icon=\"on\" title_text=\"storyteller_favicon\" sticky_enabled=\"0\" font_icon=\"\uf0a1||fa||900\" image_icon_width=\"20px\"]Et bien plus!\r\n[\/et_pb_blurb][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"20px||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<h3><strong>Raconter, un gage de succ\u00e8s pour votre organisation<br \/><\/strong><\/h3>\r\n<p>Au sein m\u00eame de votre organisation, au travail, vos interventions peuvent contribuer \u00e0 humaniser votre leadership, mais aussi \u00e0 <a href=\"\/fr\/communications-internes-essentielles-a-votre-organisation\/\">rallier et motiver vos \u00e9quipes<\/a>. Et souvent, une histoire courte mais r\u00e9fl\u00e9chie et bien exprim\u00e9e de quelques phrases suffit amplement! \u2728<\/p>\r\n<p>De votre c\u00f4t\u00e9, vous sentez-vous parfois d\u00e9sempar\u00e9.e face \u00e0 une prise de parole \u00e0 venir? <strong>Quels sont vos trucs pour vous pr\u00e9parer?<\/strong><\/p>\r\n<p>N'h\u00e9sitez pas \u00e0 nous partager vos secrets ou \u00e0 nous contacter si vous avez besoin d'\u00eatre aid\u00e9.e!<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"categories":[140,124,141,132],"tags":[],"class_list":["post-987584005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-copywriting","category-marketing-de-contenu","category-redaction"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9l\u00e9guer ses communications \u00e0 un consultant en toute tranquillit\u00e9 - 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