By Tania Fréchette, graphic designer
You might have considered crafting your own business card or Facebook ad at some point. But here’s a question you should seriously consider: do you really have the skills and knowledge to create something that will look professional, proper reflect your brand AND meet your objectives?
Think about it. Put simply, graphic designers are the right person for the job.
A graphic designer understands what file types are needed for different situations, including print and web usage. They also understand printer specifications and know how to make the files ‘print ready’.
No 1 – Graphic designers can offer new ideas
Even if you know what you want your design to look like, it’s always good to have a trained professional critique your ideas. They might come up with an original way to brand your business and to communicate your message clearly to your target market. They’ll also raise technical elements you may want to consider based on how and where you will use your branding materials.
No 2 – Graphic designers save you time
You know your strengths. If design is not one of them a graphic designer can save you valuable time. The time you save can be spent focusing on what you do best. Have you ever calculated how much you could have made working for a client instead of spending hours trying to make that logo work? What may have first appeared as a saving opportunity could well end up in the expense column.
No 3 – Graphic designers save you money
That’s right, a graphic designer can save you money because they can get your branding done correctly from the start and in the fraction of the time it would take to do it yourself. They can also provide tips on which hosting company to use or where to buy a cheap domain name.
One thing to remember is that working with professionals doesn’t have to break the bank. You might be pleasantly surprised to find reasonably priced graphic designers and web developers out there. Be wary of those who appear to be too good (e.g. cheap!) to be true, while the most expensive ones could be charging you extra to cover their high overhead costs.
Tania Fréchette is a graphic and web designer based in Ottawa. She specializes in creating purposeful brand identities and simplistic web designs for entrepreneurs and small business owners.
“Good graphic design enhances your message and helps engrain it in people’s minds. At The Storyteller, we work with graphic designers such as Tania to complement our work and elevate your story to new heights.” – Geneviève Gazaille, The Storyteller