Sustainable Marketing For Purpose-Driven Organizations
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Customer Experience: The Marketing Tool You Should Never Neglect
You go into a store. The lights are dim and it’s hard to see. You look around for someone to help you find what you need but no one is there. None of the sections are clearly marked and the space is cluttered. Will you brave the storm and complete your purchase or...
Put Your Personal Brand to Work
Personal branding is the act of using one's image rather than a company's. The good news is that you don't have to be Taylor Swift to put your personal brand to work! To sell yourself with the goal of benefiting your business, you just have to follow a few specific...
The 5 rules of making your business visible and memorable
In an extremely competitive world, making your business visible and memorable can be difficult. However, there are 5 rules that you should make a point of following in order to start on the right foot. 1. Have A (Great) Brand I keep repeating it over and over but the...