When the Communication Strategy Becomes the Roadmap

When the Communication Strategy Becomes the Roadmap

You’re sitting in the passenger seat of a car. Your colleague is sitting next to you in the driver’s seat, taking the both of you down a winding road and relying on you to navigate. You have no map, no phone, and the last time you took this trip was years ago. You...
What is storytelling and why should you care?

What is storytelling and why should you care?

“We’re seeing this expansion of what non-fiction can be in storytelling, I think they’re more thrilling than a lot of fiction films.” These are not our words but the ones of Laura Poitras, an Oscar-winning American documentary film director and...