Our Services

Responsible Communications for Purpose-Driven Organizations

The Storyteller supports, trains and advises those organizations wishing to communicate sustainably, responsibly, and with integrity and consideration for people, the environment and society.

Internal & Workplace Communications

Corporate Communications & Copywriting

Strategic Advising, Facilitation & Training

Sustainable Marketing and Communications

Mug with planet earth representing more responsible communications

A sustainable and responsible communication:

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Encourages responsible consumption vs over-consumption

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Conveys a positive image, message and behavior

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Ensures to identify the most appropriate delivery method or medium

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Considers its environmental impact

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Seeks to maximize human and social well-being

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Is accessible and demonstrates a bias towards diversity and inclusion

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Is supported by facts, actions or concrete examples

At a time when our planet is faced with multiple social, environmental, political and economic upheavals, and that companies are expected to contribute to mobilization efforts, the question no longer is whether responsible communication is a solution worth investigating but rather how to integrate and apply it ethically, effectively and authentically.

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Environmentally friendly

That minimize the environmental impact and carbon footprint of both physical and digital communications, for example, by considering the 5Rs rule
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Ethical

Are clear, demonstrate transparency and integrity, and are aligned to organizational values, without introducing doubt or confusion
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Socially responsible

That convey positive and useful values, and consider their potential impact on individuals, the community and the planet
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Inclusive

That present a non-discriminatory image and message that can reach and be appreciated by a variety of people and groups
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Accessible

That can be received, understood and interpreted, without any barriers related to language, culture, cognitive difficulties or physical or motor abilities

What are you hoping to achieve?

Improve communication with your teams

Whether you already have the tools in place for information to flow smoothly within your organization or not, engaging staff and keeping them abreast of what’s going on and what role they have to play is key.

We offer solutions that will help you assess the situation in an unbiased way, determine a way forward, and implement processes and tools that will be both relevant and useful.

Our services:

  • Internal communication audits and strategies
  • Reinforcement of key messages
  • Communication policy
  • Newsletters, Intranet and other internal communication tools
  • Storytelling and recognition narratives
  • Workshops on interpersonal communication and collaboration
  • Individual coaching for managers and employees
Attract and retain talents

Building your employer brand and creating an environment where people can thrive and of which they want to be a part of doesn’t happen at a snap of a finger and takes real commitment.

But being inclusive, honest and transparent with your team is the first step, and eventually becomes a stepping stone for a strong culture that retains and attracts the right people.

We support our clients by facilitating and creating opportunities for conversations to take place and ideas to emerge and circulate, and by developing HR marketing tools that share an authentic and inspiring message.

Our services:

  • Strengthening employer brand identity
  • Development of HR marketing campaigns and tools
  • Writing guide for HR
  • Storytelling training
  • Facilitated brainstorms on organizational culture
  • Recognition activities and initiatives
  • Employee and manager experience
Adopt a more transparent, inclusive and sustainable communication & marketing model

You have a vision of impact. It’s not just about how much you sell or how many donations you generate. It’s about leaving a legacy and helping society in your own way, through small actions.

The problem is, your marketing model doesn’t exactly fit. The methods that you use and the images that you show don’t tell the same story. We help you improve your current strategies and tools so that they are better aligned with your values and showcase the true champion that you are.

Our services:

  • Audit of communication practices
  • Sustainable communication plans
  • Brand positioning and identity
  • Environmental and climate communication
  • Interactive workshops and training on sustainable communications
  • Communication procedure guides
  • Sustainability policy
Raise awareness and inspire people to take action

You have an amazing event, cause, program or campaign you want everyone to know about, and we have the expertise to develop strategies, campaigns, tools and content that will get you more members, more participants, more donors and more volunteers!

Our services:

  • Strategy development
  • Information and awareness campaigns
  • Design and creation of tools of all kinds (websites, brochures, etc.)
  • Content marketing and writing (blog, newsletter, etc.)
  • Public relations
  • Interview preparation
  • Volunteer training
  • Public engagement
  • Information sessions and recognition/charity events
Build customer loyalty and retain clients

Having a big list of clients is not enough. What is more important is to build and maintain those relationships so that they’ll come back for more and become unofficial spokespersons who will do the word-of-mouth for you.

Our services:

  • Communication plans
  • Content strategies
  • Newsletter creation and management
  • Brand storytelling
  • Strategic advising
  • Customer experience
  • Public relations
  • Event planning
Explore new ideas and expand the horizons of your people

Whether you want to increase the communication expertise of your team or someone to guide your brainstorming sessions or with whom to bounce off ideas, we love to share our thoughts and our advice and to play devil’s advocate.

Our services:

  • Audits and diagnosis
  • Facilitation and animation of brainstorming and planning sessions
  • Awareness-raising activities and conferences on the topic of inclusive and ‘sustainable’ communication
  • Graphic facilitation
  • Individual coaching
  • Strategic consulting
  • Training and workshops on various communication topics

Areas of Expertise

Internal Communications

Employer Brand

HR Marketing

Digital Sobriety

Digital Accessibility

User Experience

Equity, Diversity & Inclusion

Corporate Social Responsibility

Charitable Sector

Plain & Inclusive Language

Content Marketing

SEO

How We Support You

Although most of our services typically involve some form of audit, planning, and advising, and that we love to oversee a project from start to finish, we have the capacity to get involved at different stages of your project to adapt to your organizational needs and collaborate with your existing resources.

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1. Evaluation

Whether you wish to gain insight into the performance of a communication strategy, assess employee engagement or understand how information circulates within your organization, we use different tools to audit and evaluate the performance of your existing communication tools and tactics.
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2. Stategic Planning

From internal and external communication strategies to campaigns to solutions that help you adapt your communication and marketing model to be more inclusive and sustainable, we help you plan strategically for the long term.
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3. Advising & Facilitation

Whether you have staff requiring coaching, a brainstorming session needing facilitation, or a workshop calling for a speaker on a communication topic, we offer strategic advising, facilitation and training services targeting groups and individuals.
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4. Implementation

We develop campaigns, tools and content that are aligned not only to your goals but to your brand personality. Writing copy, creating content and packaging it as newsletters, websites, social media posts, blogs, advertorials, and other communication and marketing formats is second nature to us.

Why choose us?

I'd strongly recommend The Storyteller as a first point of contact for your communications and digital marketing - they excel as a consultative voice. They'll be able to give you a clear strategic roadmap and even take charge of it if that's what you wish.

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Nicholas Harrison

Synapcity

It's not always easy to find the words to share our big 'why' and to tell our but The Storyteller does it very well. I really enjoy their way of doing things and I'm very happy to be working with them. Thanks again!

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Danou Charette, ébéniste

Really amazing work , thank you so much! It's impeccable as usual, and it's always a pleasure working with you.

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Victoria Jaklin

Club des petits déjeuners

Get Started

Review our services

Think about your pain points, identify what you want to achieve and determine if our approach might be a good fit.

Book a call

Fill out our request form to discuss your project needs so we can arrange a call.

Accept our proposal

Once we confirm that we are a good fit for each other, you will be sent a proposal. Sign it to accept the terms and conditions, and we’ll be on our way!