The Winning Ingredients For Successful Web Copywriting
For a content writer, web copywriting is like cooking for a great chef. A chef has the skills and knowledge to handle the ingredients, bring them to life and create a perfectly balanced recipe. The recipe for Web copywriting requires a combination of careful...
Responsible marketing: Why and how?
Responsible marketing is a sound, sustainable alternative to traditional marketing, one that should be considered by any business that is questioning its role in society. Is my organization making a positive impact on society? Does my product or service encourage...
When the Communication Strategy Becomes the Roadmap
You’re sitting in the passenger seat of a car. Your colleague is sitting next to you in the driver’s seat, taking the both of you down a winding road and relying on you to navigate. You have no map, no phone, and the last time you took this trip was years ago. You...
Grapevine Marketing – What Wise Men and Women Say
Have you ever heard the saying ‘word travels fast’? If you have, then you must know how true it is. The Greek myths, for example, originated thousands of years before they were ever written down and yet are still beloved today. There is no more powerful method of...
Internal Communications: The Backbone of Your Organization
When you communicate with the members of your organization, is there real engagement? Think about it. Do they truly understand the heart of the company? Do they feel connected to it? Do they want to uplift the messages you send out? Do they express curiosity? Are they...
How Social Responsibility Can Influence Consumer Relations For The Better
Your business needs to operate like the sea anemone. You see, the sea anemone understands that it needs another organism, the clownfish, to survive. It offers the clownfish protection from predators because its tentacles are toxic to every other fish. Meanwhile, the...
Customer Experience: The Marketing Tool You Should Never Neglect
You go into a store. The lights are dim and it’s hard to see. You look around for someone to help you find what you need but no one is there. None of the sections are clearly marked and the space is cluttered. Will you brave the storm and complete your purchase or...
Put Your Personal Brand to Work
Personal branding is the act of using one's image rather than a company's. The good news is that you don't have to be Taylor Swift to put your personal brand to work! To sell yourself with the goal of benefiting your business, you just have to follow a few specific...
The 5 rules of making your business visible and memorable
In an extremely competitive world, making your business visible and memorable can be difficult. However, there are 5 rules that you should make a point of following in order to start on the right foot. 1. Have A (Great) Brand I keep repeating it over and over but the...
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