When the Communication Strategy Becomes the Roadmap

When the Communication Strategy Becomes the Roadmap

You’re sitting in the passenger seat of a car. Your colleague is sitting next to you in the driver’s seat, taking the both of you down a winding road and relying on you to navigate. You have no map, no phone, and the last time you took this trip was years ago. You...

Grapevine Marketing – What Wise Men and Women Say

Grapevine Marketing – What Wise Men and Women Say

Have you ever heard the saying ‘word travels fast’? If you have, then you must know how true it is. The Greek myths, for example, originated thousands of years before they were ever written down and yet are still beloved today. There is no more powerful method of...

Internal Communications: The Backbone of Your Organization

Internal Communications: The Backbone of Your Organization

When you communicate with the members of your organization, is there real engagement? Think about it. Do they truly understand the heart of the company? Do they feel connected to it? Do they want to uplift the messages you send out? Do they express curiosity? Are they...

Customer Experience: The Marketing Tool You Should Never Neglect

Customer Experience: The Marketing Tool You Should Never Neglect

You go into a store. The lights are dim and it’s hard to see. You look around for someone to help you find what you need but no one is there. None of the sections are clearly marked and the space is cluttered. Will you brave the storm and complete your purchase or...

The 5 rules of making your business visible and memorable

The 5 rules of making your business visible and memorable

In an extremely competitive world, making your business visible and memorable can be difficult. However, there are 5 rules that you should make a point of following in order to start on the right foot. 1. Have A (Great) Brand I keep repeating it over and over but the...

Storytelling For Social Media

Storytelling For Social Media

Beyond Instagram stories (that aren't actual stories!), influencers and Facebook ads, social media is a great solution to share stories. First, it's a great way to generate "organic" engagement (vs paid). In a day and age where we need to pay more and more for...

SEO – A 3-Letter Word that Could Change Your Website’s Performance

SEO – A 3-Letter Word that Could Change Your Website’s Performance

What the hell is S.E.O. you ask? Search. Engine. Optimization. This 3-letter word could very well change your website's performance. It comes down to how well it ranks on search engines like Google without the use of paid tools. What the hell is S.E.O.? SEO is about...

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