EDI for a more inclusive communication model
Are you familiar with the EDI (Equity, Diversity, Inclusion) approach? It's a tool that organizations can use to become more inclusive, more equitable and more representative of society’s needs. EDI helps better shape your organization’s structure and actions, avoid...
Better speaking skills for better communicative leadership
Have you ever had a teacher who, despite their vast knowledge, struggled to keep the class interested and could never explain complex concepts in simple terms? Or have you worked with a manager who never prepared for meetings or seemed so busy that their attention was...
The communications policy: a critical organizational tool
Who should I contact if I want to change information on our organization's website? Who is allowed to speak to the media? Can I create a brochure myself to promote our department's awareness campaign? If so, what visual layout rules need to be followed? Do certain...
Choosing the right communications channel to tell your story
You have a story to tell, values and passions to share, and great ambassadors to promote. So you decide to implement a storytelling strategy to open a dialogue with your customers and build your brand image. Did You Know? People are 22 times more likely to remember...
Understanding ESG and sustainable development certifications
At the grocery store, it's easy to identify certified products, with seals such as organic, fair trade, Aliments du Québec, Ocean Wise, etc. Some may even influence your purchases! Certifications can also be found outside the agri-food sector, particularly in the...
Outsourcing corporate communications to expand organizational reach
Outsourcing corporate communications not only reduces your workload but also contributes to the long-term success of your organization. Let's explore the benefits of entrusting tasks to an outside consultant or firm, as well as some examples of tasks and projects that...
Managing generational diversity in the workplace
Note: This post contains generalizations for illustrative purposes that should under no circumstances be interpreted as applicable to all members of a given generation. How do you ensure good communication in a team that comprises three to four different generations...
Storytelling: Five companies that lead by example
Can you identify organizations that use storytelling to share their essence and their identity? There are more than you think! Some brands share profiles of their team members on their website, and others create articles and podcasts highlighting personalities who...
Improving user experience through online chat
The proper use of online chat software is essential to maximize the customer experience you aspire to provide on your website and contribute to your overall communication strategy. On one hand, an online chat functionality creates a positive impact on the...
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