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Storytelling For Social Media
Beyond Instagram stories (that aren't actual stories!), influencers and Facebook ads, social media is a great solution to share stories. First, it's a great way to generate "organic" engagement (vs paid). In a day and age where we need to pay more and more for...
SEO – A 3-Letter Word To Improve Website Performance
What the hell is S.E.O. you ask? Search. Engine. Optimization or SEO, a 3-letter word that improves website performance. It all comes down to how well your website ranks on search engines like Google without the use of paid tools. What the hell is S.E.O.? SEO is about...
The Newsletter: Friend or Foe?
Many small business owners have a love-hate relationship with their newsletter. On one end, they understand its value but on the other, they don't like having to put in the work to make it happen.In any case, here are 7 good reasons why your newsletter should become...
A Brand Is More Than A Logo
We all have a brand. A personal brand that is. All of us, including solopreneurs and professionals, whether we want it or not. Visual identity is an important part of branding but a brand is much more than a logo. "Your brand is what other people say about you when...
