Have you ever been moved by a speech, a conference or even a conversation? 🌟
You may remember British actress Emma Watson’ speech on gender equality pronounced at the United Nations in 2014. We had particularly appreciated it.
When we address people, whether a small group in a formal or informal setting or the public like Emma Watson, we have the power to change their perspectives and spark their imagination by telling a story.
A go-to technique
Storytelling is a formidable communication technique that can be useful to inspire your audience but also to:
- Pique curiosity
- Illustrate what you are saying
- Support your arguments
Steve Jobs is known for having revolutionized the art of brand storytelling thanks to his speeches at Apple product launches. How? Simply by using the traditional story structure (hero, villains and characters)!
In what situations should storytelling be used?
Concrete examples of uses include :
Telling a story, a win-win for your organization
Inside your organization, at work, your verbal communications represent opportunities to humanize your leadership but also to unite and motivate your teams. And usually, a short but well-thought-out and well-told story of a few sentences will suffice! ✨
On your end, do you sometimes feel a bit lost when thinking of an upcoming oral intervention? What are your tricks to prepare?
Don’t hesitate to share your secrets with us or contact us if you need to be helped!
