Put Your Personal Brand to Work
Personal branding is the act of using one’s image rather than a company’s. The good news is that you don’t have to be Taylor Swift to put your personal brand to work! To sell yourself with the goal of benefiting your business, you just have to follow...
The 5 rules of making your business visible and memorable
In an extremely competitive world, making your business visible and memorable can be difficult. However, there are 5 rules that you should make a point of following in order to start on the right foot. 1. Have A (Great) Brand I keep repeating it over and over but the...
A Brand Is More Than A Logo
We all have a brand. A personal brand that is. All of us, including solopreneurs and professionals, whether we want it or not. Visual identity is an important part of branding but a brand is much more than a logo. “Your brand is what other people say about you...
Why tell my story – what’s the point?!
Every week, people ask me “what the hell is storytelling?! “. To which I usually reply that it’s the idea of showcasing the people behind their organization for promotional purposes. But what I realized is that what they are actually asking me is...
