The communications policy: a critical organizational tool
Who should I contact if I want to change information on our organization’s website? Who is allowed to speak to the media? Can I create a brochure myself to promote our department’s awareness campaign? If so, what visual layout rules need to be followed? Do...
Choosing the right communications channel to tell your story
You have a story to tell, values and passions to share, and great ambassadors to promote. So you decide to implement a storytelling strategy to open a dialogue with your customers and build your brand image. Did You Know? People are 22 times more likely to remember...
Understanding ESG and sustainable development certifications
At the grocery store, it’s easy to identify certified products, with seals such as organic, fair trade, Aliments du Québec, Ocean Wise, etc. Some may even influence your purchases! Certifications can also be found outside the agri-food sector, particularly in...
