The 5 rules of making your business visible and memorable
In an extremely competitive world, making your business visible and memorable can be difficult. However, there are 5 rules that you should make a point of following in order to start on the right foot. 1. Have A (Great) Brand I keep repeating it over and over but the...
A Brand Is More Than A Logo
We all have a brand. A personal brand that is. All of us, including solopreneurs and professionals, whether we want it or not. Visual identity is an important part of branding but a brand is much more than a logo. “Your brand is what other people say about you...
Why tell my story – what’s the point?!
Every week, people ask me “what the hell is storytelling?! “. To which I usually reply that it’s the idea of showcasing the people behind their organization for promotional purposes. But what I realized is that what they are actually asking me is...
Three Reasons to Work with a Professional Graphic Designer
By Tania Fréchette, graphic designer You might have considered crafting your own business card or Facebook ad at some point. But here’s a question you should seriously consider: do you really have the skills and knowledge to create something that will look...
