Keep A Blog To Attract More Of Your Ideal Clients

Keep A Blog To Attract More Of Your Ideal Clients

Starting a blog – and maintaining it - can seem dauting to many. But the fact is that to keep a blog will help you attract more of your ideal clients and reach your target audience. There are different reasons for this and different ways to fill the gap if you feel...

How To Create Snazzy Web Content To Amp Up Your ROI

How To Create Snazzy Web Content To Amp Up Your ROI

Every week, I meet entrepreneurs struggling to come up with content for their website. They don’t know what message to communicate nor how to structure the information. Here is what to consider to create snazzy web content to amp up your ROI. Content That Is...

What’s the point of telling my story?!

What’s the point of telling my story?!

Every week, people ask me "what the hell is storytelling?! ". To which I usually reply that it's the idea of showcasing the people behind their organization for promotional purposes. But what I realized is that what they are actually asking me is "what's the point of...

A Story of Food

A Story of Food

Many community gardens can be found in Ottawa, where I spend most of my time. To the contrary of other cities, here, community gardening is a relatively new concept. Last year, the Community Gardening Network celebrated its 20th anniversary. With experience working...

What is storytelling and why should you care?

What is storytelling and why should you care?

"We're seeing this expansion of what non-fiction can be in storytelling, I think they're more thrilling than a lot of fiction films." These are not our words but the ones of Laura Poitras, an Oscar-winning American documentary film director and producer. So if you...

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