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EDI for a more inclusive communication model
Are you familiar with the EDI (Equity, Diversity, Inclusion) approach? It's a tool that organizations can use to become more inclusive, more equitable and more representative of society’s needs. EDI helps better shape your organization’s structure and actions, avoid...

Better speaking skills for better communicative leadership
Have you ever had a teacher who, despite their vast knowledge, struggled to keep the class interested and could never explain complex concepts in simple terms? Or have you worked with a manager who never prepared for meetings or seemed so busy that their attention was...

The communications policy: a critical organizational tool
Who should I contact if I want to change information on our organization's website? Who is allowed to speak to the media? Can I create a brochure myself to promote our department's awareness campaign? If so, what visual layout rules need to be followed? Do certain...

Choosing the right communications channel to tell your story
You have a story to tell, values and passions to share, and great ambassadors to promote. So you decide to implement a storytelling strategy to open a dialogue with your customers and build your brand image. Did You Know? People are 22 times more likely to remember...