Storytelling: Five companies that lead by example
Can you identify organizations that use storytelling to share their essence and their identity? There are more than you think! Some brands share profiles of their team members on their website, and others create articles and podcasts highlighting personalities who...
Storytelling For Social Media
Beyond Instagram stories (that aren’t actual stories!), influencers and Facebook ads, social media is a great solution to share stories. First, it’s a great way to generate “organic” engagement (vs paid). In a day and age where we need to pay...
A Brand Is More Than A Logo
We all have a brand. A personal brand that is. All of us, including solopreneurs and professionals, whether we want it or not. Visual identity is an important part of branding but a brand is much more than a logo. “Your brand is what other people say about you...
Why tell my story – what’s the point?!
Every week, people ask me “what the hell is storytelling?! “. To which I usually reply that it’s the idea of showcasing the people behind their organization for promotional purposes. But what I realized is that what they are actually asking me is...
