These situations have one thing in common: they can damage a leader’s credibility. Like a phone conversation marred by poor sound quality, your messages can’t be heard and integrated effectively if your oral communication skills are lacking.
This article provides examples and tips on how to make your spoken communication effective and powerful.
Speaking situations that affect credibility
You don’t have to speak in front of a large audience to make an impact. Communicative leadership is a skill that can be practised every day!
Internal management of an organization
More delicate situations, such as resolving conflicts, defusing tense situations or announcing a major change, require an even greater mastery of communicative leadership.
The art of persuasion
These examples show the importance of effective oral communication in influencing decisions and tipping the scales in favour of your organization’s objectives.
Sharing and transferring knowledge is one of the wonderful aspects of communicative leadership. Leveraging your knowledge with effective communication will enhance your credibility as a reference in your field.
Be a source of inspiration
Tips for improving your speaking skills
Structure your content
- What is the objective?
- What are the key messages?
- Who is your audience? How much does your audience know about the topic?
- Would a visual aid be helpful?
These questions will help you to adapt the structure and content of your speech so that your audience is receptive to the message.
Rehearse, adjust, repeat!
Once you’ve decided on the structure and content of your speech, start practising! Rehearse your message, adjust it as necessary, and identify the parts that are more difficult to say out loud or that you want to emphasize.
Prepare your audience
What should your listeners expect? Does your talk require any preparation on their part, such as preliminary research or reading a document? Preparing an agenda that outlines the topics to be discussed, the length of the meeting and the materials provided on site (printed files, snacks, pencils and note paper, etc.) can help pave the way for better communication and better listening on the part of your audience.
Testing, testing, 1, 2, 3
There’s nothing worse than experiencing technical difficulties during a presentation, while the audience waits patiently for you to solve the problem. So be sure to test your microphone, camera, visual aids, Wi-Fi network, etc. in advance to avoid unnecessary stress!
Engage your audience
For example, in a videoconference training session, you could tell participants that they can ask questions at any time by unmuting, virtually raising their hand or typing in the chat. You could also ask them questions to test their knowledge and make sure they understand. To avoid situations where people are speaking over each other, provide instructions on when and how to speak right from the start to ensure smooth communication and a positive experience for everyone.
Plan the end of the meeting
Consider closing your presentation by asking people to do something concrete – such as plan the next meeting –, announcing news or sharing resources where they can find additional information to learn more about the topic.
Practice active listening
Create helpful visual aids
Improve your communicative leadership with coaching
Whether it’s the message itself or its delivery, The Storyteller coaches and supports executives who want to increase their impact and enhance their leadership. Sound interesting? Book your discovery call to find out how we can help you!