The communications policy: a critical organizational tool
Who should I contact if I want to change information on our organization’s website? Who is allowed to speak to the media? Can I create a brochure myself to promote our department’s awareness campaign? If so, what visual layout rules need to be followed? Do...
Choosing the right communications channel to tell your story
You have a story to tell, values and passions to share, and great ambassadors to promote. So you decide to implement a storytelling strategy to open a dialogue with your customers and build your brand image. Did You Know? People are 22 times more likely to remember...
Outsourcing corporate communications to expand organizational reach
Outsourcing corporate communications not only reduces your workload but also contributes to the long-term success of your organization. Let’s explore the benefits of entrusting tasks to an outside consultant or firm, as well as some examples of tasks and...
