EDI for a more inclusive communication model

EDI for a more inclusive communication model

by | 22 December 2023

Are you familiar with the EDI (Equity, Diversity, Inclusion) approach? It’s a tool that organizations can use to become more inclusive, more equitable and more representative of society’s needs. EDI helps better shape your organization’s structure and actions,...
Better speaking skills for better communicative leadership

Better speaking skills for better communicative leadership

by | 24 November 2023

Have you ever had a teacher who, despite their vast knowledge, struggled to keep the class interested and could never explain complex concepts in simple terms? Or have you worked with a manager who never prepared for meetings or seemed so busy that their attention was...
The communications policy: a critical organizational tool

The communications policy: a critical organizational tool

by | 20 October 2023

Who should I contact if I want to change information on our organization’s website? Who is allowed to speak to the media? Can I create a brochure myself to promote our department’s awareness campaign? If so, what visual layout rules need to be followed? Do...
Choosing the right communications channel to tell your story

Choosing the right communications channel to tell your story

by | 22 September 2023

You have a story to tell, values and passions to share, and great ambassadors to promote. So you decide to implement a storytelling strategy to open a dialogue with your customers and build your brand image. Did You Know? People are 22 times more likely to remember...
Understanding ESG and sustainable development certifications

Understanding ESG and sustainable development certifications

by | 28 August 2023

At the grocery store, it’s easy to identify certified products, with seals such as organic, fair trade, Aliments du Québec, Ocean Wise, etc. Some may even influence your purchases!  Certifications can also be found outside the agri-food sector, particularly in...