Customer Experience: The Marketing Tool You Should Never Neglect

Customer Experience: The Marketing Tool You Should Never Neglect

You go into a store. The lights are dim and it’s hard to see. You look around for someone to help you find what you need but no one is there. None of the sections are clearly marked and the space is cluttered. Will you brave the storm and complete your purchase or...
The 5 rules of making your business visible and memorable

The 5 rules of making your business visible and memorable

In an extremely competitive world, making your business visible and memorable can be difficult. However, there are 5 rules that you should make a point of following in order to start on the right foot. 1. Have A (Great) Brand I keep repeating it over and over but the...
Storytelling For Social Media

Storytelling For Social Media

Beyond Instagram stories (that aren’t actual stories!), influencers and Facebook ads, social media is a great solution to share stories. First, it’s a great way to generate “organic” engagement (vs paid). In a day and age where we need to pay...