Using storytelling for verbal communications
Have you ever been moved by a speech, a conference or even a conversation? 🌟 You may remember British actress Emma Watson' speech on gender equality pronounced at the United Nations in 2014. We had particularly appreciated it. When we address people, whether a small...
How to delegate your communications and use consultants to your benefit
Even if we know that delegating can be profitable, it's normal to feel at a loss when comes the time to get into motion. 😶🌫️ However, when well-executed, the delegating process can be very beneficial!It can free your mind;It gets you motivated;It generates a positive...
4 communication tips to encourage diversity in every shape and form
As Belgian poet Julos Beaucarne once said, "individual diversity is what makes everyone's wealth". Indeed, a human-focused business or organization that celebrates diversity harnesses efficiency and a sense of belonging, therefore staff retention as well. In fact,...
Reflecting and rethinking communications before getting back into action
For many leaders and business owners, the new year is a new beginning. It’s an opportunity to press pause, reflect, analyze the entire foundation and reset. As far as we are concerned, it’s especially an opportunity of rethinking communications before getting back...
EDI for a more inclusive communication model
Are you familiar with the EDI (Equity, Diversity, Inclusion) approach? It's a tool that organizations can use to become more inclusive, more equitable and more representative of society’s needs. EDI helps better shape your organization’s structure and actions, avoid...
Better speaking skills for better communicative leadership
Have you ever had a teacher who, despite their vast knowledge, struggled to keep the class interested and could never explain complex concepts in simple terms? Or have you worked with a manager who never prepared for meetings or seemed so busy that their attention was...
The communications policy: a critical organizational tool
Who should I contact if I want to change information on our organization's website? Who is allowed to speak to the media? Can I create a brochure myself to promote our department's awareness campaign? If so, what visual layout rules need to be followed? Do certain...
Choosing the right communications channel to tell your story
You have a story to tell, values and passions to share, and great ambassadors to promote. So you decide to implement a storytelling strategy to open a dialogue with your customers and build your brand image. Did You Know? People are 22 times more likely to remember...
Understanding ESG and sustainable development certifications
At the grocery store, it's easy to identify certified products, with seals such as organic, fair trade, Aliments du Québec, Ocean Wise, etc. Some may even influence your purchases! Certifications can also be found outside the agri-food sector, particularly in the...
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